Head of Marketing

**Become part of RIDE´s mission**: We are democratizing financial products and wealth structuring. Because financial independence should not be an exclusive privilege - it must be accessible to everyone. With innovative solutions, we create efficiency, transparency, and scalability - serving a wide range of clients, from traditional traders to multi-asset family offices. With fresh momentum, a new strategic direction, and strong investors by our side, we are developing the next generation of wealth management products - a true revolution in personal finance. **Our team? Still small, but highly impactful.** We are 12 passionate doers who don't shy away from challenges - on the contrary, they drive us forward. With courage, energy, and a spirit of innovation, we’re building modern financial solutions and a company culture where everyone can grow and realize their full potential. At RIDE, passion meets purpose - and every contribution matters. Are you ready to help us reshape the future of finance? Now is the perfect time to become part of something new. RIDE isn’t just evolving - we’re starting fresh. Will you be part of the journey? **About the role - your contribution**: We’re looking for a highly technical, data-obsessed **Head of Growth Marketing** to lead demand generation and drive sales-qualified leads with precision and accountability. You’ll own a **€3.2M annual budget** (split freely between team and campaigns) with one clear goal: **Use this budget as efficiently as possible to generate sales-qualified leads that convert to customers while keeping total CAC below €2,000.** You’ll have full control over **team structure and channel mix**, and you’ll collaborate closely with our **GTM engineering team (4 engineers)** for lead scoring, funnel ops, and cross/up-sell automation. This role is ideal for an engineer-turned-marketer or a deeply analytical growth lead ready to take full ownership. We don’t care about vanity metrics. We care about **revenue, CAC, SQLs, and conversion rates.** You’ll focus on generating contacts (not just signups) of **asset owners/investors** with €200k-€20M in investable assets. We’re currently focused on **DACH**, with pan-European expansion planned for 2027. In this role you will work directly with Felix Schulte - Managing Director (Geschäftsleitung). **What will be your mission?** - Own and optimize a €3.2M budget with strict efficiency and ROI expectations - Build, lead, and evolve the growth marketing team (currently content & performance) - Design and run performance marketing experiments (paid social, programmatic, etc.) - Drive advanced CRM workflows and lifecycle automation in **HubSpot**: - Build tight feedback loops with sales and GTM engineering - Oversee and improve full-funnel conversion from contact to SQL to customer **Skillset, experiences and mindset we are looking for**: - Proven track record in **data-driven growth marketing**: - ** Engineering or technical background** (required) - Fluency in **German (C1-C2)** and **English (C1-C2)**: - Strong command of CRM, performance, content, and multichannel demand generation - Experience targeting HNWIs (High-Net-Worth Individuals) or similar customer segments - Hands-on, results-driven mindset — you build and operate, not just strategize - Advanced CRM and funnel optimization experience - Ownership mentality with a sharp eye on CAC and conversion - A **straightforward attitude** who thrives on being measured and accountable. You don’t hide behind buzzwords. You want the budget, the data, and the mandate to deliver actual results — and you know what to do with them. **How we work**: At RIDE, our employees value an active and vibrant office culture. To promote social interaction and efficient communication, we provide our team with an ideal workplace outside their own four walls. Our unique office serves as the central hub for creative exchange. **What we offer**: - ** Attraktives Vergütungsmodell** mit überdurchschnittlichem Gehalt und einem leistungsbasierten Bonussystem + Equity package (ESOP, 4 years vesting / 1-year cliff) - ** Modernes Equipment**: MacBook Pro 16" und 34" Zoll externe Monitore für maximalen Komfort im Büro. - ** Individuelle Weiterentwicklung** durch maßgeschneiderte Schulungen und regelmäßiges 360°-Feedback alle sechs Monate. - ** Inspiriendes Team & innovatives Umfeld**, in dem du von hoch motivierten Kollegen umgeben bist. - ** Exklusive Events**: Netzwerkveranstaltungen, FinTech-Meetups und regelmäßige Team-Events für den persönlichen und beruflichen Austausch. - ** Hybrides Arbeitsmodell**: Wir haben die optimale Balance gefunden**:4 Tage Office-Pflicht** für intensive Zusammenarbeit, Wissensaustausch und Teamkultur und **1 festgelegter Remote-Tag** pro Woche. **Application**: We are looking forward to hearing from you **About us**: RIDE has a clear mission: to democratize financial products and wealth structuring, because financial freedom should not be a privilege. We