Content Strategist

sennder is a European digital freight forwarder looking for a Content strategist to join our global marketing and communications team. The role is based out of the Berlin office and will report to the senior manager, brand & communications. Do you want to help us shape the future of the logistics industry?

We value humility and we're as interested in your character as we are in your talent. Please apply, even if you feel you only meet part of our listed criteria. Diversity drives innovation and we offer an international and friendly work environment with an energetic company culture. Just be yourself and maybe you’ll bring something valuable to the role we didn't initially think of.

ABOUT THE ROLE

If you’re passionate about taking yourself, sennder, and the logistics industry to the next level, curious, and driven by solving puzzles and influencing how we reach our business goals, then you might be who we’re looking for. What others may consider uncertainty, you see as an opportunity to learn and be proactive, while being a team player and understanding how your personal development intersects with the company’s growth.

As a content strategist you will craft and roll out a multi channel, multilingual content strategy to raise sennder’s brand awareness. You will be responsible for building our content engine and scale production of multiple formats that will drive organic traffic, engagement and leads.

You are a highly analytical thinker with a customer-first mindset who is used to working with multiple audiences. You will collaborate closely with the business to identify needs, trends and data points and distill into appropriate content formats that will enhance the sennder brand and engage our audiences.

This role will be highly collaborative cross functionally with program management, product managers, and Sales teams to help distill messaging into a content strategy and communicating content strategy for campaigns.

IN THIS ROLE YOU WILL....
- Develop the end-to-end cross-platform content strategy aligned with short-term and long-term communication targets for the sennder group.
- Perform exhaustive research to gain in-depth knowledge of all customer personas and create appropriate content
- Define and own content brand guidelines for tone, style, and voice/writing style for all content
- Partner with stakeholders across the business to articulate key messages and ensure that content is aligned accordingly
- Strategize content pillars across mediums and plan an editorial calendar for all delivery platforms
- Understand SEO, keyword research, information architecture, and usability best practices to deliver targeted content
- Collaborate with the creative project manager and creative teams to implement the strategy
- Conduct content audits and help define ROI for content including improvement areas for strategy

PREFERABLY YOU HAVE...
- Proven experience in building and presenting B2B content in different formats/mediums from scratch
- Creative mindset with excellent copywriting skills and editorial competency
- Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO),
- Strong research skills and understanding of digital B2B products
- Good analytical abilities to spot patterns and trends in content marketing data
- Effective communication skills and past experience of managing different content types
- Team spirit and strong interpersonal skills to engage with stakeholders at all levels

WHAT YOU CAN EXPECT
- A fast-growing company, transitioning from startup to scale-up, where your work will make an impact on our growth and lead to several career opportunities.
- An international team of 900+ people with 65+ nationalities spread across 7 country offices with English as our company language.
- A quarterly feedback and review process for personal development. We also use “ Objectives and Key Results ” for company goals.
- A structured promotion process, providing everyone with fair and transparent career growth.
- Learning and development opportunities on the job and through conversations with your manager.
- Various opportunities to connect with colleagues, formally and informally, digitally or in person (when allowed), through regular team events, company get-togethers, and partnership events with other companies and local organizers.
- When in office: unlimited snacks, drinks, and fruits.
- Compliance with COVID-19 restrictions when required with remote interviews, onboarding, and working.

ABOUT sennder

sennder is Europe’s leading digital freight forwarder at the intersection of where technology meets logistics. Through our proprietary transportation operating system, built by our in-house tech teams, we not only connect shippers to our fleet of thousands of trucks, but also improve how they move products in sustainable, cost-efficient, and transparent ways - making the logistics industry fit for the future.