Job-integrated Master: Junior Global Campaign

**Management**

You just finished your bachelor’s degree and now want to get started right away with your Master's program? Do you enjoy putting study content into practice immediately and thus creating added value for a company? Then you've come to the right place - SAPHIR will be happy to help you find the perfect partner company for your job-integrated Master's degree at SIBE

Job-integrated Master: Junior Global Campaign Specialist (M/F/d), Zeiss

in 73447 Oberkochen

Kennziffer: TAA240322/12037

**TASKS**
- As part of the Global Marketing Communications team, drive campaign conception and deployment into regions and markets
- Based on the aligned strategic goals of the company and the specific segment, develop and deploy multichannel campaigns for their sector
- Create Marketing materials, online and offline, e.g. in SoMe and via SEM and create conversion points, such as landing pages and lead-gen ads
- Monitor and optimize campaigns and create relevant reports, deriving insights and action items for further improvements and organizational learning
- Align with sectors on newsletter topics and create the relevant content
- Project management of initiatives and foster successful collaboration of cross-functional teams
- Collaborate across functions, mainly with country teams, sectors and other Marketing disciplines
- Enable the local markets to drive efficient digital initiatives by a close collaboration and clear success measures
- Build deep knowledge on success factors for campaigns and champion insight and information share across teams and markets to build capability across stakeholders

**PROFIL**
- Bachelor’s degree in marketing, communication, or business studies
- First experience in the areas of product marketing, branding, performance marketing, or digital marketing will be highly regarded
- A structured and independent approach to work as well as a result-driven approach with a pragmatic mindset and the ability to collaborate with and manage multiple stakeholders
- First experience in editorial planning, digital content creation, publishing as well as understanding of analysis and performance measurement of digital initiatives will be highly regarded
- Emerging project management skills
- Understanding of digital customer journeys
- Strong communication enabling the incumbent to interact across different levels of the hierarchy, functions and cultures
- Ability to work effectively and with discipline in an international environment
- Fluent English skills (both written and verbal)

**STUDY PROGRAM**

Do you enjoy putting seminar content directly into practice and thereby actively shaping the future of companies? With your master’s degree at the School of International Business and Entrepreneurship (SIBE), you can do both: During your two-year job-integrated master's degree, you will be assigned to companies or organizations and implement one or more beneficial projects for them. In addition to your regular day-to-day work, which you manage, you have the opportunity to shape corporate and personal development through these projects.

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**STUDY PROJECT**
The Junior Global Campaign Specialist (M/F/d) supports the implementation of the ZEISS Research and Microscopy Solutions (RMS) marketing communications strategy and marketing tactics via impactful campaigns. For their assigned segment and guided by an experienced team of Global Campaign Specialists, they partner the Sector Marketing Specialist to plan, create, and measure (primarily) digital initiatives along the complete customer journey from ad network, to website, to lead generation. They will steer external partners and internal collaborators supporting ZEISS RMS in the execution of initiatives.

**COMPANY**

Step out of your comfort zone, excel and redefine the limits of what is possible. That’s just what our employees are doing every single day - in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many fascinating people.

In a spacious modern setting, full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign. All of this is supported by the ownership structure and the long-term goals of the Carl Zeiss Foundation: to bring science and society into the future, together.

Join us today. Inspire people tomorrow.

**BENEFITS**
- Hybrid Work
- Very modern infrastructure
- Cantine
- Own shuttle-bus service from/to train station Oberkochen (whole day)
- Fitness offerings
- Multicultural environment
- Networking
- Mentoring programs
- Broad learning possibilities

Kontakt

Ansprechpartner Anja Tamm

Telefon +49 (0)176-19458017