Associate Specialist, Field Marketing Emea North

**About Liferay**

Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, the Americas, Middle East, and Asia. As the leading provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Our flagship product is the Liferay Digital Experience Platform, which companies like Honda, Bank of the West, and Airbus use to build customized experiences for their customers and employees.

But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run

**About You and this Role**

Reporting to the Marketing Manager of EMEA North you will play a key role in executing a comprehensive marketing strategy with a partner first approach in the EMEA North region. EMEA North consists of the four regions DACH, CEE, BNL, and the Nordics, with a direct marketing focus on DACH and CEE. Your key goal will be to support demand generation and build brand awareness for Liferay, directly and through a strong collaboration with partners, to grow the sales pipeline within the region.

As a member of the EMEA field marketing team and working closely with your local sales, and channel leaders, you will contribute to sales growth in your region while benefiting from an opportunity to advance your career in a high-growth, international, and open source company.

**Key Objectives & Responsibilities**- Support the execution of the field marketing strategy to generate demand and support the company’s business objectives (e.g. revenue, qualified leads, brand presence, awareness).- Implement marketing activities in the region working closely with sales and channel partners.- Analyze market trends to identify and suggest opportunities that will inform marketing strategies.- Execute a wide variety of events whether digital, hybrid or in-person (breakfast seminars, annual Customer Summit, webinars, VIP events, industry events, partner events, etc.) and seek for new opportunities to generate demand through third party events. This includes coordination with external vendors.- Translate and localize global marketing content and campaigns to be relevant to the DACH market and current market trends.- Understand how we measure and track performance against goals (INQ, MAP, QMBs, CW).Manage social media channels for organic posts (LinkedIn) and digital campaigns.- Work closely with the EMEA North Sales and Channel teams to execute customer marketing and partner marketing initiatives.- Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices.

**Required Qualifications**- Degree in Marketing or Business, or comparable education / experience- 1-2 years experience in Field Marketing / Channel Marketing (within IT industry a plus)- Familiarity and experience with Marketing Automation, ABM, CMS, CRM tools.- First experiences in event management from planning to execution.-
- Ability to assist with multiple projects and adapt to deadlines in a fast-paced environment.- First experience in managing 3rd party providers.- Familiarity and experience with reporting tools and methodologies.- Experience working with a global organization, collaborating across different cultures, time zones and geographies.

**Soft Skills**- Self-starter, quick learner, self-motivated, proactive beyond your duty with ability to anticipate needs, identify opportunities for improvement, and take initiative without waiting for instruction- Proven ability to thrive in dynamic, fast-paced environments, with the flexibility to pivot and adjust strategies based on business needs- Organized with a proven ability to manage actions and schedules- Possess a strong work ethic/motivation- Foster a culture of cooperation and collaboration- Communicate effectively- Excellent written and verbal communication skills (German & English)- Curious, passionate, and accountable

**What We Offer**- Competitive salary & benefits package according to qualifications and experience- Opportunities to take responsibility and grow professionally. We like to Stay Nerdy- A positive and collaborative work culture
- Working at a leading open source company

**Equal Opportunities Employer - Statement