Senior Digital Tracking Specialist

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
The roleAs a Senior Digital Tracking Specialist, you lead the collection of front end user behavioural data across 18+ countries. As an expert in the field, you work with stakeholders across HelloFresh advocating best practices and delivering enhancements to our digital tracking infrastructure that drive our digital tracking capability to the next level.

What you’ll do
- Take on technical leadership over user behavioural data collection in 18+ countries (web + app)
- Design and implement digital analytics solutions using our Google-based stack, taking into account evolving privacy legislation and technical developments
- Develop and maintain custom tracking scripts (mostly server-side), using JavaScript or other programming languages, for multiple marketing vendors (Facebook CAPI, Google Ads, etc)
- Collaborate closely with stakeholders across HelloFresh including developers, marketers and users of behavioural data, contributing to a rich data-driven culture by ensuring tracking is reliable and efficient
- Quickly troubleshoot and debug tracking issues to ensure that our data is accurate and complete
- Stay up-to-date with the latest trends in digital analytics, privacy, browser restrictions and web development

What you'll bring
- Extensive experience with Google Tag Manager (GTM) and other tag management systems
- Extensive experience with digital analytics tools such as Google Analytics, Adobe Analytics or similar tools
- Solid coding skills in JavaScript or other programming languages
- Experience with debugging tools such as Charles Proxy or Fiddler
- Excellent communication skills, with the proven ability to translate complex business requirements into technical and analytical briefs, and present your findings in a clear and precise way
- Experience working with global, cross-functional teams, having developed ideas to bring together brand goals and tailor objectives to consumer needs
- Strong analytical skills to ensure collected data is accurate, reliable and suitable for their intended purpose
- Are you up for the challenge?For insight into our interview process take a look at our recent post here.
- About HelloFresh
- We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.