Media Director

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
The Media Director, CE will be responsible for planning, developing and executing our media strategy and identifying the right brand partnerships for DACH across all brand and categories.
**What You’ll Do**:
**Strategic Planning & Execution**:
Develop and implement a comprehensive Media Strategy for the DACH region that aligns with global, regional and country objectives to drive business growth.
Define and drive the strategic deployment of SharkNinja’s media budget across DACH. Work with internal teams and media agencies to develop full funnel media plans (including retail media, Amazon and Performance) to drive business performance, integrating learnings from internal MMM and best practises.
Develop audience segmentation by brand and by category in line with our wider DACH consumer segmentation
Take a strategic view across brands and categories to ensure we are meeting our broader goals (market share, brand metrics etc)
Lead the understanding of competitive investment trends, media mix and creative learnings to ensure we are continually optimizing.
Lead the creation and execution of multi-channel media campaigns, ensuring consistency of messaging across all touchpoints.
Work closely with Global and Regional teams to localize global campaigns and ensure relevance to the DACH market.
Partnerships
Drive forward the right media partnerships for SharkNinja in DACH from TV sponsorships to other paid activations.
Set a measurement framework and KPIs to drive the most effective ROI.
Work closely with Global, Regional teams to maximise any investment.
Measurement and Performance
Set a measurement framework to include KPIs and ROI targets for all media activity, ensuring this communicated with impact pre, during and post campaigns.
You’ll own the MMM modelling working with external expertise to provide learnings and optimisation to ensure we are maximising our media investment.
**Team Leadership & Collaboration**:
Manage and lead a team of media experts and drive upskilling for the brands. Foster a collaborative and high-performance culture.
Collaborate with cross functional teams, including; category marketing, IMC, Social, PR and country sales to ensure alignment of marketing efforts with business goals.
Lead all relationships with external agencies, vendors, and partners to maximize the effectiveness of marketing initiatives.
**Market Insights & Analysis**:
Be the go to expert on media trends and audience segmentation
Utilize Sharkninja consumer insights and data analytics to refine marketing strategies and optimize media performance.
Monitor competitive activity and adjust media strategies accordingly.
**Budget Management**:
Be responsible for the planning and deployment of the full funnel media budget for the DACH region, ensuring efficient allocation of resources to achieve maximum ROI
Track and report on the performance of media investment, providing insights and recommendations for continuous improvement.
**Brand & Content Management**:
Manage the localization of campaigns and content to cater to different languages and cultures within the DACH region.
**What You’ll Bring**:
Bachelor’s degree in Marketing Communications, Business, or a related field; MBA or advanced degree preferred. Media Agency background also preferred.
15+ years of marketing experience with a deep specialism in media strategy, planning and buying with a significant portion spent in the DACH region.
Proven experience in leading successful integrated media activity across multiple channels.
Strong understanding of the diverse cultural, economic, and regulatory landscapes within DACH.
Excellent leadership skills with a track record of building and managing high-performing teams.
Data-driven mindset with the ability to analyze complex data and translate it into actionable marketing strategies.
Exceptional communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
Fluent in English; proficiency in additional languages spoken in the DACH region is a plus.
**Preferred**: Experience in relevant sectors, familiarity with emerging marketing trends and technologies, DACH experience, willingness to travel.
**Personal Attributes**:
Strategic thinker with a creative and innovative approach to marketing challenges.
Highly organize