Social Media

**Who We Are***:

- At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.

Are you ready to help create something extraordinary?

**Your Job***:

- Community management is all about listening with empathy, gathering context, identifying opportunities/problems and coming up with solutions that will further a brand’s exposure and customer affinity.
- As the Brooks Social Media Community Specialist, your role is to monitor and start conversations and build relationships with members of the Brooks community through social engagement. You will partner with our Social Media Marketing and Influencer Managers to build on insights from the community and share learnings with our eCommerce, Sales and Product teams to inform product and business decisions. You will also identify opportunities to improve the product, increase exposure, mitigate risk, and support a positive social media presence for our brand as well as creating content for our website, new digital platforms, and other channels. In short, you are an extension of the Brooks brand, and often, our first line of defense.

Excellent communication skills, a passion for the Brooks mission “to inspire people to run and be active” and a love for social media engagement is key to your success in this position

**Your responsibilities**:

- Identify and connect with fans, super users, influencers and advocates to increase reach and engagement
- Grow, engage with and advocate for the Brooks audience by managing communities on branded social properties (Facebook, Instagram, Strava, Komoot, YouTube),
- Monitor conversations across social media, discover trending topics relevant to the product and brand, and address important mentions and questions through one-on-one communications.
- Create positive, brand appropriate and engaging social copy, stories and reels and reply to users on all social platforms, partnering with your manager and other social team members to inform and mitigate escalation.
- Close collaboration with the EMEA Digital team for display marketing, programmatic, boosted content and other activities for the DACH market
- Generate insights, pull data, and provide recommendations to optimize community management through weekly, monthly and quarterly reporting
- Monitor conversations across competitor groups, escalate strategic attacks on product, and provide insights into competitive landscape
- Conduct A/B testing to learn and adjust accordingly as well as engage cross-functional touchpoints
- Provide feedback and key learnings to cross-divisional teams to ensure user feedback is being heard
- Live commentary “follow-me around” style at running events, video shootings, trail races, Run Happy Team get-togethers, etc.

**Qualifications**:

- Bachelor’s Degree in marketing, communications or related field, preferred
- 2+ years of professional community and/or social media experience required
- 2+ years of experience writing social media copy
- Experience using social listening tools to gauge conversation (Simply Measured, Sysomos, Netbase, etc.) and scheduling/posting tools (Hootsuite, Sprout, Sprinklr)
- Knowledge and confidence to develop and communicate a point of view
- Ability to identify potential risks and strategize around potential road blocks
- Strong networking and communication skills; keeping in line with the voice and personality of Brooks
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
- Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another.
- Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots.”
- Demonstration of innovation and initiative - always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary.
- Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to devel