Content Strategist

**About Gelato**
Gelato has built the world's largest and most global platform for on-demand production and fulfillment of customized products. Today, those products are part of huge markets, such as apparel, wall-art, drinkware, digitally printed books, greeting cards. In the future, the market opportunities are endless thanks to new technologies such as 3D printing. We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production. With local production and exact matching of supply and demand, there is no waste, and carbon emissions are reduced.

We own no assets - we build the software that connects world-class production facilities all across the world. We have more than 100 production partners in 32 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.

**Gelato Group**
Gelato Group consists of three different business units, starting with Optimalprint as our B2C business, offering personalized products to consumers all over the world. Secondly, GelatoCreate caters to our creators through our software platform, and connects them with a global range of production partners. Lastly, we have our newest business unit, GelatoConnect. With GelatoConnect, we have built the largest ecosystem in the printing industry, which offers cost savings and efficiency improvements for production hubs all over the world.

**What you will be doing**
As a Content Strategist at Gelato, you will play a pivotal role in crafting and executing a comprehensive content strategy that amplifies our brand presence and engages our diverse audiences. Your primary responsibilities include developing and managing content initiatives that align with Gelato's business goals, collaborating with cross-functional teams to ensure cohesive messaging, and utilizing data-driven insights to optimize content performance. By providing strategic direction and leveraging your expertise in content creation, you contribute to Gelato's narrative across B2B (GelatoCreate), B2C (Optimalprint), and PSP-focused (GelatoConnect) domains.

**Some of your key responsibilities will include**
- Create and implement a robust content strategy that aligns with Gelato's overall marketing objectives and brand vision.
- Work closely with marketing, product, and design teams to ensure content is aligned with broader marketing campaigns and product launches.
- Conduct audience research to understand the needs, preferences, and behaviours of our target audiences, tailoring content to resonate with them.
- Establish and maintain editorial standards and guidelines to ensure all content is on-brand, high-quality, and consistent in style and tone.
- Regularly communicate content strategy, results, and recommendations to the wider team and stakeholders.
- Stay updated with industry trends and emerging technologies, integrating them into the content strategy to keep it current and effective.
- Collaborate across the marketing team to develop and maintain a comprehensive content calendar that aligns with the company's values and resonates with target audiences.
- Define key performance indicators (KPIs) and measurement metrics, monitoring and evaluating the effectiveness of content initiatives, adjusting strategies based on data-driven insights. Optimize content for SEO, monitor performance metrics, and adjust strategies based on data-driven insights to enhance visibility and engagement.
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**Who you are**
As a Content Strategist, you will play a pivotal role in shaping Gelato's content narrative, contributing to the overall success of the brand in both B2B and B2C spheres. Your strategic insights and expertise in messaging and copywriting will be instrumental in maintaining Gelato's unique position in the marketplace. You have a start-up mentality, incredible stamina, resilience, and grit. You're a doer. You adapt and change until you succeed. Embracing change, complexity, and ambiguity while also navigating a little bit of chaos is essential for success in this role. Working at Gelato means not only thriving in such an environment but also finding comfort in being uncomfortable.

Our requirements for this role include:

- Bachelor's degree in a relevant field such as Marketing, Communications, or a related discipline. Advanced degrees, such as an MBA or a Master's in a related field, are advantageous but not mandatory.
- Minimum of 7 years of relevant experience in content strategy, with a proven track record of successful content campaign development. Experience in B2B SaaS and software content production is crucial.
- Demonstrated experience in developing and executing innovative content strategies and campaigns.
- Strong strategic thinking and problem-solving abilities, with a clear understanding of how content efforts align with overall business objectives and brand strategy.
- Capacity to analyze data and insights to inform content decisi