Digital Marketing

**Digital Marketing & Commerce Lead Germany (f/m/d)**

**ABOUT UNILEVER**

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

**CATEGORY/FUNCTION INTRODUCTION**

Our Business Unit aligned DMC model integrates Digital Marketing, Media and dCommerce to respond on the convergence of Media and Commerce. Our key mission is to be Unilever’s fully integrated growth driving digital acceleration engines that drive our brands to be unmissable through planning and delivery of world class Digital Marketing, Media and Digital Commerce. At the next possible date, we are looking for a Digital Marketing & Commerce Lead Germany, preferably located in Hamburg.

**JOB PURPOSE**

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are passionate about the social & digital world and it’s implication on business then this role is just for you.

**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**
- Lead and coordinate and deliver best in class holistic media plans (offline and online) for Germany that fully leverage data and insights to target media effectively, that are accountable for building brand power.
- Lead the external media agenda and will include relationships throughout the industry both with traditional media players and digital players eg: Facebook, Google, Amazon
- Build end to end DMC Funnel for Germany
- Build and strategically execute german Market spending levels, media, retail media strategies
- Will be a key partner of DMC Leadership Team
- Work across the entire DMC ecosystem, from media planning to data-driven marketing, digital commerce channel strategy to retailer execution, and also have a solid understanding of the technologies that drive DMC
- Coordinate activities in Germany and drive the digital agenda and end-to-end consumer and shopper experience
- Lead media planning, buying and execution across all traditional and digital platforms, working closely with agencies and brand teams to drive growth and innovation
- Lead and develop the digital commerce strategy, innovating, building and executing multi-year capability programs which brings us profitable and sustainable growth
- Building media budgets for P&L: Inputting, consolidating, aligning with the German Leadership Team and local teams on YTD / YTG media spends to deliver P&L and Asset creation ratio %
- Media budget compliances: Ensuring B-smart compliance on brand/campaign level and orchestrating countries accordingly
- BMI effectiveness: Be the guardian of Media Investment (advertising part) and allocated charges. Delivering targeted working media / non-working media. Deliver against ACR% for Business Unit total and key countries by putting targets on Asset creation, SWOP, and asset deployment budgets. Constantly benchmark countries, top brands to each other for further optimization
- Measuring performance & effectiveness: continuous reporting on Digital Marketing & Media KPIs. Measure success of the campaigns on brand level, ROIs, also running Marketing-Mix-Model studies, cross media analysis
- Building frameworks for audience segmentation, Media Investment Strategy, Content Creation Engine, and Others Say Framework

**WHAT YOU WILL NEED TO SUCCEED**

**Experiences & Qualifications**
- Min +6 years marketing/media experience is required
- Track record in managing complexity and multiple media projects within limited timeframe
- Local media experience with a reasonable amount of campaign execution, KPI tracking, and media deals & media buying experience is preferred
- Experience in working in analytical role and comfortable using analytical tools
- Experience in driving business value from media strategy, media deals & partnerships
- Passion for the social & digital world and it’s implication on business
- Excellent organization communication skills, both written and verbal
- Global marketing experience is preferred, but not mandatory
- Home Care experience is preferred, but not mandatory

**Skills**
- Commercial acumen
- Category Growth (market-making) management
- Campaign Performance Evaluation & Agility
- Lates