Digital Marketing Project Coordinator
vor 2 Wochen
Abiomed is an innovative medical device business with an inspiring mission "Patients First," and a unique guiding company principle " Recovering hearts. Saving lives." With more than 2,000 employees, Abiomed is one of the fastest growing medical technology businesses in the world with corporate headquarters in Danvers, USA, and locations in Aachen and Berlin, Germany, Tokyo, Japan, and Singapore. Abiomed is part of Johnson & Johnson MedTech. Abiomed is an employer with attractive working conditions and an appreciative corporate culture that focuses on the needs of its employees. Abiomed inspires and retains exceptional talent through collaboration, passion and continuous development. **Digital Marketing Project Coordinator (M/F/d) Focus APAC & new markets** **Responsibilities**: - Strategically manage all aspects of multiple externally-facing digital proprieties to achieve commercial goals, closely aligned with the EMEA digital marketing goals and marketing team - Lead the development of digital marketing plans with the focus on new markets and the APAC region - Proactively govern content, imagery, videos and other media to ensure compliance with regulatory, marketing and medical standards - Continuously improve communications platforms with the goal to become the leading medical technology company in the digital space (incl. benchmarking of peer-to-peer learning platforms and other future innovations) - Manage and develop content for existing and future websites, in collaboration with the EMEA marketing team and global website team - Leverage analytics to adjust content development, and identify/implement search engine optimization recommendations across websites - Proactively govern content, imagery, videos and translation processes to ensure compliance with regulatory, marketing and medical standards - Identify trends and evaluate implementations opportunities for Abiomed - Collaborate with communications and marketing colleagues to develop and manage PPC and display campaigns across Google, social media, and other networks - Evaluate data from a variety of platforms, including Google Analytics, Hubspot, Salesforce and other attribution products to make enhancements based on data to drive increased engagement - Execute additional projects as assigned **Requirements**: - Remote 50%, Office Aachen 50% - Bachelor’s degree; advanced degree highly preferred - 4-7 years of demonstrated experience in digital marketing role - Demonstrated proficiency with project planning and budgeting - Strong interpersonal communication skills, written and presentation skills and the ability to manage multiple programs at once and effectively prioritize work are essential. - Experience utilizing data to define digital strategy - A passion for helping others and a desire to help improve outcomes for heart attack patients - Knowledge of HTML and content management systems preferred **Preferred**: - Experience in medical device, biopharma, healthcare or another regulated field is preferred. - User experience and content strategy understanding is a plus. **We offer**: - Pleasant, open corporate culture with a strong mission: "Recovering Hearts, Saving Lives" - Comprehensive induction program with structured onboarding plan throughout the orientation phase - Company pension allowance of up to 1,500 euros per year and capital-forming benefits - Abiomed shares at a preferential price - Benefit packages for occupational disability insurance and company group accident insurance - Full cost coverage for a job ticket in the Aachen or Berlin area - Various health programs and a leasing option for a job bike ABIOMED is an equal opportunity employer. We support equal opportunities for our employees regardless of ethnic origin, skin color, religion, gender, sexual orientation, gender identity, disability or nationality.
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