Head of Lifecycle Strategy

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and like to have fun. Are you ready for your next ride?

We are seeking an innovative and strategic leader to join our marketing team as the Head of Lifecycle Strategy. Reporting directly to the Director of Marketing, you will be responsible for defining and executing a long-term lifecycle strategy that fuels growth across our ride-hailing services. By leveraging deep analytical insights, you will empower a talented team to develop high-ROI initiatives, streamline communication, and create seamless customer experiences. Your ability to coach, collaborate with senior stakeholders, and drive data-informed decision-making will be key to our success.

**YOUR DAILY ADVENTURES WILL INCLUDE**:

- Develop and execute a comprehensive lifecycle strategy across our 9-country portfolio, ensuring every initiative aligns with our long-term growth objectives.
- Lead, inspire, and mentor a team of senior CRM and technical specialists, fostering a collaborative environment that brings strategic plans to life.
- Partner closely with senior leads in marketing, operations, and product to design and implement efficient lifecycle automations that drive business performance.
- Create and manage quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives. Monitor campaign performance to ensure engagement, deliverability, and strategic alignment, and adjust tactics as needed.
- Utilize robust analytics to conduct experiments, interpret performance metrics, and provide clear, actionable insights to internal stakeholders on lifecycle communications.
- Ensure transparency and understanding of lifecycle performance, offering regular updates and strategic recommendations to senior leadership.
- Leverage our MarTech stack - including tools like Braze, Tableau, Mixpanel, and others - to enhance campaign effectiveness and drive continuous improvement.

**TO BE SUCCESSFUL IN THIS ROLE**:

- Demonstrated experience in lifecycle marketing or CRM, ideally within app-based platforms or consumer-focused brands, with a solid track record of crafting and executing successful lifecycle strategies.
- Experience managing and growing high-performing teams, with a knack for fostering a culture of innovation and accountability.
- A strong analytical approach with a focus on customer-centric strategies and campaign performance metrics. You should be comfortable leveraging data to drive decisions and measure success.
- In-depth knowledge of customer engagement, automation, experimentation, and mass communication tools, along with the ability to navigate technical landscapes and manage projects effectively.
- Exceptional communication and interpersonal skills to work seamlessly with cross-functional teams and senior stakeholders, ensuring that strategic insights translate into actionable business outcomes.

**OUR MINDSET & CULTURE**:

- We believe in launching, learning, and evolving continuously. Your passion for data-driven innovation will be key to our collective success.
- We value the ability to wear multiple hats—from strategy development to hands-on execution—while thriving in a dynamic, ever-changing environment.
- A 'get it done' attitude is at our core. We're problem solvers who overcome obstacles by finding creative and effective solutions.
- Ambiguity doesn't deter us. We embrace challenges with curiosity and determination, always pushing to discover better answers.

**BENEFITS & PERKS IN A NUTSHELL**:

- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program

**Plus more local benefits depending on your work location**

**DIVERSITY, EQUITY & INCLUSION**:
FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.

**SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US**: