Sales Director, Direct Business Emea

**Location**:Kamen, NW, DE, 59174

**Business Unit**:Compliance Test Solutions

**Posting Date**:Sep 2, 2025

Role Summary:
The European Sales Director - Direct Business will be responsible for managing and expanding direct sales operations across Europe, with a strong initial focus on Germany. This leadership role involves direct customer management, oversight of Regional Sales Managers, and strategic expansion into high-potential European markets such as France, Italy, Spain, and Israel.

The position is critical to generating sustainable top-line growth by targeting key customer segments and cultivating long-term strategic accounts in the aerospace, defense, automotive, and industrial electronics sectors. This role requires a high degree of collaboration with the Sales Director - Variable Channel Partners (EMEA) to ensure unified go-to-market strategies and business planning.

Key Responsibilities:

- Lead and manage direct sales operations across Germany and wider Europe, focusing on strategic account development.
- Drive customer engagement plans for direct key accounts in aerospace, defense, automotive, and industrial sectors.
- Supervise and support Regional Sales Managers across Europe, ensuring effective sales execution and quota attainment.
- Develop and implement direct sales strategies that align with overall business goals for CTS and AR products.
- Collaborate closely with the Sales Director - Variable Channel Partners to design joint business plans and go-to-market strategies.
- Identify, penetrate, and expand key account segments and defense OEM contractors across Germany, France, Italy, Spain, and Israel.
- Engage directly with key buyers, program managers, and procurement teams at major customer organizations.
- Build a high-quality sales funnel, ensure CRM discipline, and drive conversion of opportunities through each sales stage.
- Conduct regular customer visits and participate in strategic negotiations to close high-value deals.
- Report key performance metrics, risks, and business trends to executive leadership on a monthly and quarterly basis.

Qualifications & Experience:
**Education**:

- Bachelor's degree in Engineering, Electronics, or a related technical discipline.
- MBA or relevant management qualifications preferred.

**Experience**:

- 10+ years of progressive experience in direct sales leadership within electronic test and measurement manufacturing.
- Proven ability to manage direct customers and teams across complex markets, particularly in Germany, France, Italy, Spain, and Israel.
- Deep knowledge of buyers and procurement cycles in Aerospace, Defense, and Automotive industries.
- Strong track record in strategic account development and driving measurable sales growth.

**Skills & Competencies**:

- Excellent leadership, communication, and negotiation skills.
- Strong analytical capabilities for forecasting, sales planning, and funnel management.
- Familiarity with the SIOP process and ability to contribute to supply-demand planning.
- Collaborative mindset with ability to coordinate with channel sales leaders and cross-functional teams.
- Fluency in English; German or French language skills are a plus.

Travel Requirement:
Up to 50% travel across Europe for customer engagement and team management.

Why Join Us?

This is a high-impact leadership opportunity to shape the direct sales strategy for one of the leading providers of compliance testing and amplifier technologies. Join a dynamic and collaborative team focused on high performance, innovation, and sustainable market growth.

AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.0 billion.