Marketing Lead

**The Role**:
We're looking for a motivated **Marketing Lead (M/F/d)** to join our Marketing team and drive the development and execution of strategic marketing initiatives that align with our company’s business goals.

In your day-to-day work, you’ll focus on creating and optimising integrated marketing campaigns across multiple channels, mentoring and growing the marketing team, and ensuring brand consistency throughout all communications. You’ll collaborate cross-functionally with business development, tech, and product teams, manage budgets, and analyse performance data to maximise ROI. The Marketing team is a dynamic group that thrives on creativity, strategic thinking and data-driven decision-making.

To join our team, you should be excited to:

- Develop and execute a comprehensive marketing strategy aligned with business goals.
- Lead, mentor, and grow the marketing team.
- Drive lead generation, customer engagement, and conversion initiatives.
- Collaborate cross-functionally with BD and tech teams.
- Manage the marketing budget, forecast ROI, and optimise spend for best performance.
- Own brand positioning, messaging, and ensure consistency across all touchpoints.
- Report on KPIs, campaign performance, and marketing attribution.

**Your Profile**:

- 5+ years of experience in marketing, with at least 2 years in a leadership or managerial role
- Demonstrated success in designing and executing effective marketing strategies and campaigns
- Strong understanding of digital marketing channels, marketing technology, and performance analytics
- Excellent communication skills and the ability to lead cross-functional projects effectively
- Creative, results-oriented thinker with strong business acumen and a data-driven mindset
- Experience in the defense industry is preferred but not mandatory
- Excellent communications skills are required in German & English
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).

**Benefits and Perks**:

- Competitive salary and benefits package
- A shaping role in an emerging dual use company
- Opportunity to work with a highly innovative, international, and dynamic team
- Room for professional growth and development
- Participation in the company's success, with access to regular events, knowledge exchange and meetups

**About us**: