Marketing Executive

Formed in 1893, Hurtigruten Group is the world’s leading adventure travel group. We have 2,400+ employees worldwide, representing more than 50 nationalities. The Group consists of 3 business units: HX (Hurtigruten Expeditions), Hurtigruten Norway, and Hurtigruten Svalbard which offer unique small-ship and land-based adventures from pole-to-pole. Offering big adventures on our six small, custom-built ships, HX explores hundreds of destinations in over 40 countries across 5 continents.

Hurtigruten Expeditions (HX) is the world’s leading adventure travel group, offering unique small-ship and land-based adventures from pole to pole - and anywhere in between. We take our guests to the most spectacular areas on the planet, offering a mix of pristine wilderness and visits to genuine local communities.

As Marketing Executive, this role is responsible for supporting the Senior Marketing Manager and Marketing Specialist to deliver B2C/B2B Campaigns to drive revenue for the DACH market.

**Key Responsibilities & Accountabilities**:

- Support the delivery of all B2C campaigns, to drive revenue and build brand awareness across print and digital channels.
- Support the B2B team to deliver Trade partner marketing activity signing off against brand guidelines with the support of the Marketing Specialist and Global Brand Team.
- Support the Marketing Specialist and B2B team to deliver HX events.
- Manage the social plan day to day, and work with global social team and agency to ensure consistent delivery of content and messaging aligned with the goals/focus of the DACH market.
- Support the production of all assets for every channel where needed, and for B2C/B2B where relevant, including TV, radio, print, advertorials, digital assets for social, programmatic, YouTube, Paid Search.
- Support the production of the brochures for B2B and B2C utilizing globally developed content.
- Work with the global CRM team to deliver data for Direct Mail campaigns.
- Work with the global eCommerce teams to support updating content for campaigns across home page, campaign pages, offer pages and destination pages.
- Review the website regularly to check that content is correct and relevant.
- Use GA and Power BI to support the senior marketing manager to deliver reports for trade meetings, and any other regular reporting that is required.
- Responsible for signing off translations as required.
- Support the implementation of all partnership activity for HX - third party, charity and media (B2B & B2C).
- Work closely with the senior marketing manager and marketing specialist to deliver annual campaign plan.

**Academic and Professional Qualifications**:

- BSc in business/marketing, or other relevant fields
- 2-4 years’ experience in a marketing role, ideally within the travel industry in the German market
- Strong experience of content/creative execution
- Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
- Proactive and results-oriented, with the ability to work under pressure and meet deadlines
- Flexibility to travel as required
- Excellent written and spoken English & German

**Additional Knowledge & Experience**:

- Expert within creative design and delivery
- Good knowledge of marketing agencies, printers and mailing services
- Commercial focus to promotional copy writing
- Demonstrated experience with MS Office, artwork design software, Salesforce/Marketing Cloud or experience of similar systems

**Key Personal Attributes**:

- Creative and passionate
- Proactive, attention to detail and organised
- Commercial focus
- Excellent team player
- Hard working
- Approachable

**Performance Indicators (metrics, KPIs, qualitative assessments)**:

- Monitor marketing campaign effectiveness, partnership delivery and revenue metrics, providing regular reports, feedback and analysis to senior management.
- Utilize key performance indicators (KPIs) to track progress, identify areas for improvement, and implement corrective measures as necessary.

**Play your part**

**Inspire the Adventure**

**Make tomorrow better**

The undisputed global leader in sustainable inspirational adventure travel — a catalyst for change towards a greener travel industry. Formed in 1893, Hurtigruten Group is the world’s leading adventure travel group. We have 2,400+ employees worldwide, representing more than 50 nationalities. They form part of three main business Units — Hurtigruten Expeditions, Hurtigruten Coastal Express and Hurtigruten Svalbard — which offer unique small-ship and land-based adventures from pole-to-pole.

At Hurtigruten Expeditions, we sail guests on adventures to more than 250 destinations across 30+ countries. Through the experience of exploration, we are changing people’s perspectives on what adventure travel looks like while impacting the lives of millions of people.

As a Group, we are revolutionising the travel industry’s approach to sus