Head of Content Marketing

Are you a Head of Content Marketing who wants to join a growing and dynamic organisation?

Tasks

MPB is hiring for a Head of Content Marketing, Europe to bring MPBs ambitious global marketing strategy to life through brilliant content, and work in partnership with the marketing leadership across key integrated marketing campaigns. You will be able to understand our audiences, plan compelling content accordingly, and critically have experience in managing the content production process through to distribution and optimisation.

Reporting to the Regional Head of Brand Marketing, Europe, and taking strategic leadership from the Head of Global Content Marketing, you will develop a local, multi-market content plan based on the global content strategy. You will manage a team of content producers and content marketing managers in Berlin, along with external content producers and storytellers, to deliver on it.

If you are passionate about delivering incredible content across our owned, earned and paid channels, and as a plus have a passion for photography and videography, we would love to hear from you.

This position is based in our Berlin office for 2 days per week, with the rest of the time spent working remotely.

What You’ll Do
- Developing local content strategy based on global strategy, maintaining rigorous planning and production processes to ensure quality content out on time and on budget
- Work with internal and external teams on concept development to support key campaigns and partnerships
- Demonstrate experience in managing a medium sized team
- Collaborate with industry thought leaders, internal teams, and agency partners to uncover and produce unique stories that map to company’s overall content strategy
- Work with the analytics team to understand our customers and define audiences to deliver targeted, insights-driven plans
- Work with the Senior SEO Manager to ensure well optimised content
- Produce and localize content to support awareness, engagement, education and acquisition of photographers and videographers globally
- Oversee the local content production teams in delivering timely and locally relevant content and campaigns
- Manage a team of external content contributors and distributors to enable us to increase our content output and reach, including rigorous budget management
- Manage production of on-product copy, original content articles, printed collateral in written or video format
- Ensure high quality of local copy across all content and translations
- Work collaboratively with content marketers across the global team

**Requirements**:

- Demonstrate the ability to plan local digital content across a number of channels and markets
- Knowledgeable in SEO best practices to ensure content is optimised
- Experience in creating visual content - videos and stills - from brief through to delivery.
- Maintain relationships with key stakeholders to build an effective environment for the delivery of content that is on strategy and brand compliant, regardless of whether produced by the central content team, local content teams or external content creators
- Language skills in European languages other than English (DE, FR,)

Knowledge of photography and videography kit and creatives’ motivations, behaviours and interests is a plus.

**Benefits**:
We support our staff and their careers in every way we can and we offer the following benefits:

- 28 days holiday
- MPB Workplace Pension
- BVG ticket discount
- Dog friendly office
- Fresh fruit
- Fresh coffee
- Your birthday Lay-in
- Regular social events