Team Lead Brand Marketing Analytics

**THE ROLE & THE TEAM**: Our Media Analytics team is a key enabler of actionable, data-driven brand marketing investment and steering decisions. As the TL Brand Marketing Analytics you will lead a team of 6 business analysts and continue to shape our vision of developing a best-in-class measurement framework for brand marketing activations. Together with your team you are going to analyze campaign success in a holistic manner - from media channel performance to customer perception and CLV incrementality - optimizing a three-digit million euro investment per year across all our markets. You will be working with a vast set of stakeholders such as Applied Scientists, Commercial Trading teams as well as Regional & Global Marketing teams and collaborate closely with other Analytics functions to contribute to deep business insights. **INCLUSIVE BY DESIGN**: **WHY YOU SHOULD BE INTERESTED**: - You lead a mission-critical team of 6 business analysts and become part of the Traffic & Pricing Trading function. - You own the brand marketing measurement framework as the basis for analysis & investment decisions of all Brand Marketing activations across all our markets. - You innovate the measurement landscape around Brand Marketing, ensuring we utilize state-of-the-art methodologies to generate actionable insights. - You guide your team in the analysis of large-scale marketing campaigns across various consumer touchpoints, leading to comprehensive learnings for the entire Marketing organization up to SVP level. - You translate data from various sources (channel performance, consumer perception,) into easy-to-understand insights and actionable recommendations. - You act as the go-to-person for our Marketing leadership and collaborate closely with various stakeholder groups (e.g. local and global marketing teams, engineering, applied science). **WE'D LOVE TO MEET YOU IF**: - You are an analytical leader with strong business sense and 7+ years of relevant experience within e-commerce or digital marketing, including 2+ years of people leadership experience. - You have excellent analytical and problem-solving skills with a passion for advertising metrics & frameworks. You are capable of understanding the bigger picture while simultaneously being ready to dive deep into the details if required. - You are triggered by making the "unmeasurable" measurable and advocating for customer centricity as you are approaching any problem statement in a creative & pragmatic manner. - You have a track record in driving cross-functional projects and are a great analytical storyteller who conveys complex matters in simple terms to experts & non-experts alike, both verbally and non-verbally. - You lead with empathy and deeply care about the wellbeing & development of your team members **ZALANDO BENEFITS**: **Career Development** - We offer peer-to-peer performance reviews twice a year - Learn and develop through our extensive Zalando training platform - Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback - Support from an international team of experts; mentoring and professional development opportunities **Wellbeing** - 2 days paid leave per year for volunteering - Minimum of 27 holiday days per calendar year - Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app - Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources **Flexibility** - Flexible working hours - Home office equipment available for hybrid working, to support you working from home - Hybrid working model with 60% remote per week - Opportunity to work from abroad for 30 (working) days per calendar year **Financial** - Access to the employee shares program - 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge - Discounts from a wide range of external partners **Family** - Employee parents' forums and employee resource group - Supported transition into and out of parental leave, with a buddy and re-onboarding plan - 3 fully-paid child sick days per year - Free counselling, assistance, and referral service for all matters concerning yourself and your family via the Fürstenberg Institute **ABOUT ZALANDO**: It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets. Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 49 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.