B2b Marketing Lead

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

We are looking for a B2B Marketing lead to define overall team strategy and planning for DACH & Isreal - a strategic, smart, creative, and a data-driven marketer. Someone who is high-performing and thrives in a fast paced environment and enjoys creating and scaling within integrated marketing channels. You should be comfortable with a broad range of responsibilities, developing and executing campaigns end-to-end including identifying target segments, developing content, establishing tracking mechanisms, and reporting and iterating on results.

Experience organising events and working with cross-functional stakeholders to deliver projects on time and on budget. If you’re looking to join a growing team in a high-impact role with the DACH & Isreal market, this is a great fit for you.

Key Responsibilities

• Working with the DACH & Israel General Manager Global Business Solutions, and Israel Country Manager to create a marketing strategy that is closely aligned to business goals
• Lead on the marketing strategy and planning for the region, and represent marketing at the leadership level of the global business solutions team for the region
• Together with your team, deliver roadmap of marketing activity across all channels: events and client engagement, marketing communications and industry partnerships
• Facilitate delivery of activity across the DACH & Israel commercial market
• Faciliate cross-market collaboration, project scaling and efficiencies
• Oversee and projects manage strategic events for the DACH & Israel markets, working closely with sales, Marketing Solutions, EU events and Comms teams to execute ROI positive activations that impact the industry and engage clients
• Oversees local advertising campaigns in partnership with the marketing communications team, driving new business and brand awareness
• Measure revenue impact from marketing campaign performance, gaining insight and adjust strategy and tactics accordingly. Responsible for quarterly and half year analytics
• Responsible for the marketing budget management of DACH and Israel markets
• Partner with the wider business marketing team and cross functional partners across the business to work efficiently and effectively at localising scaled content and franchised marketing touch points
• Manage a team of 4 marketers across 2 market offices (Berlin and Tel Aviv)

**Qualifications**

• Relatable experience working as a marketing lead for a publisher, brand or start-up;
• Experience in leading teams and projects
• Strong bi-lingual communication skills in English, German (Hebrew is a plus)
• Strong examples of B2B marketing experience
• Good knowledge of the social and media landscapes - knowledge of and experience in the DACH & Israel media industry
• Self-starter, a fast learner who is detail-oriented and has critical thinking;
• Great communication skills
• Ability to work independently and as a team across different departments.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.