Citrix Sales Strategist

**Position**: CITRIX Sales Strategist - Citrix CSA
**Arrow Enterprise Computing Solutions (ECS)**, a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market.

**CITRIX Sales Strategist - Citrix CSA**

We are seeking for an experience Sales Strategist to lead the design and execution of strategies that drive market expansion and long-term revenue growth for the Citrix CSA line of business. This role focuses on identifying new market opportunities, refining our go-to-market approach, and ensuring that our sales strategy positions us to win in competitive and emerging spaces.

**What will you be doing at Arrow**:
**Market & Growth Strategy**
- Conduct market analysis to identify expansion opportunities, avoid churn and sign new logo’s
- Assess competitive landscape and buyer behavior to inform positioning and differentiation
- Develop market entry strategies, including target accounts, sales motions, and partnership models
- Collaborate with Product and Marketing to align offerings with market needs

**Strategic Sales Planning**
- Partner with Sales Leadership to set multi-year revenue growth potential
- Create GTM frameworks and playbooks tailored to priority segments
- Recommend new services, sales channels or ecosystem plays

**Execution & Enablement**
- Translate strategy into actionable plans and programs
- Partner with program managers, product managers and pricing directors to coordinate the impact of prioritised initiatives
- Support regional and vertical leadership in executing expansion strategies
- Align with Marketing stargegist on campaigns - including enablement - that support the different sales initiatives (new logos, expansion, churn avoidance)

**Analytics & Insights**
- Develop success metrics and dashboards to track initiatives performance.
- Track ROI of initiatives and adjust strategies as needed.

**What are we looking for**:

- Bachelor’s degree in Business, Economics, Strategy, or related field (MBA preferred).
- 10+ years of experience in sales strategy, corporate strategy, business development, or management consulting.
- Proven track record of driving market expansion or new GTM initiatives.
- Strong analytical skills with experience in market sizing, competitive intelligence, and financial modeling.
- Excellent communication and executive presentation skills.
- Ability to collaborate across Sales, Product, Marketing, and Finance teams.
- Experience in a high-growth or expansion-stage environment is a plus.

**What Success Looks Like**
- Clear, data-driven market expansion strategy aligned with company growth goals.
- Successful entry into new industries, geographies, or customer segments.
- Increased market share and revenue contribution from expansion initiatives.
- Strong alignment across GTM teams on growth priorities.

**What is in it for you?**
- Competitive and attractive employee compensation package
- Reliable & trusting work environment
- Cooperative team with flat structures and communication
- Professional and personal development

**Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.**

LI-KA1

**Location**: UK-United Kingdom - Remote

**Time Type**: Full time

**Job Category**: Sales