Marketing Automation and Ai Lead

vor 4 Stunden


Berlin, Deutschland MKS Instruments Vollzeit

A Day in Your Life at MKS

You Will Make an Impact By:

- Assisting in the development and execution of CRM strategies to align tools and processes with MKS marketing goals.
- Overseeing the setup, training, and refinement of AI chat solutions to improve customer engagement and support.
- Ensuring all marketing tools are fully functional, effectively implemented, and integrated to support lead generation.
- Developing strategies to monetize MKS' Atotech database, focusing on revenue opportunities across multiple channels.
- Ensuring all lead capture touchpoints are interconnected to enhance lead quality and information flow.

Skills You Bring:

- Several years of experience in business and marketing automation or CRM-related roles.
- Proficiency with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
- Strong analytical and problem-solving abilities, with a results-driven mindset.
- Effective communication and collaboration skills, particularly with cross-functional teams.
- Excellent organizational and project management skills, ensuring smooth tool and campaign operations.
- A completed master's degree in IT is required.

Preferred Skills:

- Advanced understanding of data monetization strategies.
- Experience in lead generation and nurturing tactics.

Supervisory Scope:

- Reporting Relationships: Reports to the Head of Digital Marketing Communications.
- Financial Responsibilities: Responsible for managing budgets related to AI software, CRM and automation initiatives.

Physical Demands and Working Conditions:

- Standard office environment.
- Flexibility for occasional remote work.
- Opportunities for personal and professional development in an international, digital, and future-oriented environment.
- Attractive compensation model

LI-SB3

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