Vara - Head of Marketing

Vor 6 Tagen

Berlin, Deutschland Vara Vollzeit

What we do

As the first company from Europe’s leading AI venture studio Merantix, Vara has grown since 2018 to become a 30-member international team. Our diverse team consists of highly motivated and ambitious entrepreneurs, healthcare professionals, and technology experts.

Your role

As the Head of Marketing, you will be responsible for our overall marketing strategy, prepare and lead the demand generation for our AI-based screening services in new markets and ensuring we get our message out to our target audience and eligible women in the best way possible.

**Your main responsibilities will include**:

- Develop a profound marketing strategy for each of our new markets (Mexico, Egypt, India, US), and then find local agencies which support us in the execution.
- Develop, plan and execute our marketing strategy in line with our ambitious growth and business objectives.
- Develop a deep understanding of our target audience in different countries and make channel mix decisions that maximise our reach (B2B & B2C).
- Develop a consistent brand strategy taking into acount the different requirements of our target markets.
- Be responsible for the overall marketing budgets as well as for the allocation to multiple international markets and manage multiple performance marketing channels.
- Measure, analyze and report marketing campaign performance and orchestrate our country specific marketing campaigns working closely with our agencies.
- Work closely with multiple country specific teams; lead all respective marketing activities and transfer knowledge and learnings to other markets.
- Own marketing analytics and reportings, analyze marketing campaigns and create substantial forecasts.

**Profile**:
**Preferred qualifications**:

- BA/BS in business or related field, or equivalent practical experience.
- 5+ years of marketing experience within the software, technology or healthcare space.
- Previous experience in (digital) marketing, branding, sales, business development, strategic partnerships (or equivalent).
- Deep understanding of best practices in marketing and demand generation B2C/B2B and marketing automation & tools.
- Very structured, organized, reliable and curious to learn.
- Entrepreneurial drive, willingness to take responsibility, high ambition and the ability to achieve goals collaboratively.
- Excellent verbal and written communication (DE/EN) and interpersonal skills to effectively collaborate with internal and external stakeholders.

What we offer
- Work flexibly

In-office? From home? Somewhere in between? Whatever you prefer.
- Team Culture

We host regular team nights and events to foster company culture and cohesion.
- Have time to relax

Enjoy your vacation allowance and take the time you need to recharge - we won’t micromanage your time.
- Connect at our AI Campus

Meet some truly exceptional humans at the AI campus — home to countless inspiring startups, events, and opportunities to broaden your horizons.
- Competitive salary

We regularly benchmark salaries within the tech and healthcare industry.
- Develop your career

Dedicate yourself to impactful projects and have regular, meaningful career development sessions with your manager.

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