Conversion Rate Optimization Lead

Dentolo is one of the fastest-growing insurance scale-ups in Europe and we are now looking for a Conversion Rate Optimization Lead to join our marketing team.

As the Lead for Conversion Rate Optimization, you will be at the forefront of our mission to improve our customer journey. You will be leading our efforts to provide an excellent user experience by taking ownership of our conversion rate optimization operations, as well as supporting your key stakeholders and channel owners in optimizing their performance through funnel optimization. Your expertise in digital analytics, understanding user behavior, and leading testing efforts will be crucial for the success of our company.

**Your Role in a Team**:

- Leadership: Guide, mentor, and supervise a team of two specialists. Ensure timely project delivery and adherence to established KPIs.
- Data-Driven Optimization Owner: Work with channel owners on examining their funnels, pinpointing improvement potentials and being a trusted roll-out and project management partner to our web design team on various projects.
- Testing strategy: Plan, execute, and supervise tests, evaluating different strategies to continually aim for improvements across the whole customer journey.
- Cross-functional collaboration: You will be leading the efforts of optimizing user experience in collaboration with our creative, content and growth team, while being a trusted partner to our tech teams.
- Understanding User Behavior: Employ various analytic tools to grasp user behavior, identify points of exit in the funnel, and create strategies to improve user journeys.
- Knowledge Ambassador: Consistently present user insights, offering learnings and actionable steps to other stakeholders in the company.

**What You Need to be Successful**:

- Experience: At least 5 years of hands-on experience in Conversion Rate Optimization, showcasing measurable results. Prior experience in leadership or management roles is a plus.
- Tool Expertise: High proficiency in using CRO tools, including Google Analytics, Hotjar, Userbrain, and the like. Ideally familiar with Optimizely, as it is our internal testing tool of choice.
- Communication: Skilled in presenting complex data insights in an understandable and actionable way to a diverse audience.
- Teamwork: Prioritize team collaboration, possess the ability to inspire and uplift team members and other stakeholders
- Commitment to Learning: Continually stay updated with the most recent trends and best practices in the CRO industry.
- Language Skills: Fluent in English, both written and spoken. Proficiency in German is a plus.

**Benefits**:
Why dentolo?
- One of Europe’s fastest growing Insurtechs, backed long-term by one of the largest insurance powerhouses worldwide.
- High level of collaboration and autonomy, working in a group of international colleagues in a small to medium sized startup with a getting-things-done attitude.
- Modern technologies, agile development practices, and a product-focused environment that tackles demanding technical and scaling challenges.
- 6th floor office in the heart of Berlin (Mitte/ Prenzlauer Berg) with beautiful views over the city.
- Quarterly team budget for various events, you decide : )
- Annual learning budget for your personal development.
- Flexible work arrangements according to your needs.
- Vacation entitlement starting with 28 days in your first year, accumulating 1 day with every 2 years of affiliation to the max. 30 days.
- Free dental or pet insurance - to experience our products yourself.
- Independent booking of monthly coaching sessions with nilo.health, our mental health tool.
- Transportation benefit - you can choose between a free Swapfiets bike or a BVG eco-ticket (with a dentolo allowance).
- Work up to 60 days from outside of Germany
- Free choice of a Windows or Mac computer.

Sounds like the perfect job for you?

dentolo is an equal opportunity and diversity employer. We strive to create a friendly, safe, and welcoming environment for all our team members, regardless of ethnicity, gender, gender identity and expression, sexual orientation, limitations and talents of any kind, physical appearance, social background, marital status, age, or religion (or lack thereof).

About dentolo

We don’t just offer insurance. We create solutions tailored to needs.

Founded in 2015, dentolo builds and operates holistic insurance solutions, radically centered around you. We believe in offering a solution for everyone’s individual needs, so that they and their loved ones can be more carefree. Our solutions are built through conversations with our customers, teams and market specialists. We call this our expert insurance approach.

Today, every fourth new online customer in Germany chooses us as their partner for dental and pet health insurance. Our first two brands, dentolo and petolo, are rated 4.5+ of 5 on Google - unlike any other provider. We are customer-obsessed experts that love working togethe