Senior Director Go-to-market

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
Develop translation of the BU Training vision and strategy into a Go-To-Market (GTM) strategy considering market, account and consumer insights. Landing the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Lead the business conversations with markets and accounts, especially focusing on female consumers & their specific needs (i.e., Products like Bra´s and Tights and Training Partnerships).
KEY RESPONSIBILITIES
GTM MERCH / SEGMENTATION
- Develop the translation of market and account opportunities to build short/long-term strategies for Training FTW and APP targeted for the female consumer in partnership with the category GTM lead
- Develop category range architecture for Training FTW and APP incl. franchise management, price architecture, flow and segmentation that aligns with the category targets and aligned with category GTM lead
- Partner with the channel / market representatives to ensure necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts
- GTM PLANNING
- Develop the creation of a BU GTM strategy that creates demand and drives market share growth
- Developing and handing over holistic BU GTM plans (Story x Product x Availability) for Training FTW and APP across markets and channels, bringing together product, seasonal category activation and segmentation
- Develop useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts for the Training consumer, with a strong focus on HER
- Delivery of content, incl. translation into systems & decks
- GTM MARKET INTERACTION
- Lead all business conversations for specific category areas/markets (e.g., FTW, APP) with markets and accounts in partnership with the market BU
- Lead the Integrated Business Planning (IBP) meetings for specific category areas/markets (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups, and reporting back to category GTM lead
- Lead market / account facing milestone meetings for Training FTW and APP (including Bras & Tights and external Training Partnerships)
- Lead the implementation of seasonal GTM plans towards markets and channels
- KEY RELATIONSHIPS
- Category General Manager (GM)
- Category SLT
- Finance SLT
- Market Category Lead
- Market Finance SLT
- Global Sales SLT
- Market Sales
- KNOWLEDGE, SKILLS AND ABILITIES
- Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies
- Embrace the adidas values and help shape the culture
- Decisive decision making, focus on what matters most, and results oriented
- Strategic and able to influence cross functionally
- Excellent storytelling, presentation, and communication skills
- Collaborate, influence, and align with creative teams
- Leadership skills: inspirational, balanced, resilience, collaborative
- Profound understanding & insights of our female consumer
- REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- Masters degree or postgraduate qualification required
- 12+ years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com
- At least 5+ years of progressive experience at senior management level (market & global level)
- At least 5+ years leadership of diverse and global teams in a matrix organization
- Previous global, wholesale, retail, digital/e-com, vertical experience in merchandising / buying
- Previous experience working with Training FTW and APP products

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**

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- JOB TITLE:
- Senior Director Go-to-Market (GTM) Training - BU Sportswear & Training (M/F/d)- BRAND:
- adidas- LOCATION:
- Herzogenaurach- TEAM:
- Marketing & Communication