Product Marketing Specialist

Vor 7 Tagen

Köln, Deutschland Buynomics Vollzeit

**About Buynomics**:
At Buynomics, we transform how companies understand their customers through our groundbreaking Virtual Shoppers AI technology. By leveraging large-scale simulation technologies, we predict purchase behavior with unmatched speed and precision, enabling data-driven, transparent, and customer-centric commercial decisions. Our mission is to become the operating system for commercial decisions, providing a single source of truth for all market-facing questions, including pricing, product offers, and promotions. Join us and be a part of the next-generation SaaS company in pricing and product optimization.

We are seeking a creative and results-oriented **Product Marketing Specialist** to join our team. In this role, you will focus on three key areas: executing high-impact account-based marketing (ABM) campaigns, developing compelling content for product marketing and sales enablement, and designing structured learning experiences for the Buynomics Academy.

You will work cross-functionally with Sales, Marketing, Product, and Customer Success teams to ensure our go-to-market efforts are aligned, our teams are equipped to close deals, and product adoption continues to grow.

**ABM Campaigns**:

- Partner closely with the sales team to craft personalized outreach strategies for high-value accounts.

**Content Creation and Sales Enablement**:

- Ensure alignment between product messaging and all marketing content, delivering clear value to target audiences.
- Produce content rooted in a deep understanding of our ideal customer profile (ICP) and industry trends.
- Conduct market research to support go-to-market strategies, product positioning, and expansion into new verticals and geographies.
- Utilize data and analytics to optimize content and campaigns, ensuring alignment with business objectives and customer needs.

**Educational Content Development**:

- Own the end-to-end design and delivery of structured learning paths tailored to clients and internal stakeholders.
- Partner with clients to create customized educational programs for key accounts.
- Analyze learner engagement and feedback to iterate and enhance educational content continuously.

**What you'll need**:

- 2-3 years of experience in product marketing; B2B SaaS background preferred.
- Demonstrated success in executing or supporting marketing campaigns.
- Exceptional writing and storytelling abilities.
- Familiarity with learning management systems (LMS) or educational content development is a plus.
- Strategic thinker with a hands-on execution mindset.
- Strong collaborator with a data-driven approach.

**What we offer**:

- Dynamic Environment: Join a truly international and diverse team where your ideas matter.
- Flexible Work Model: Enjoy a remote setup with offices located in Cologne.
- Learning Budget: Take advantage of our employee development and education budget to enhance your skills.
- Local Language Classes: Participate in language lessons to support your integration and personal development.
- Urban Sports Club Membership
- Pizza lunch, drinks and snacks
- Personal and professional growth opportunities
- Regular company events

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