Head of Experience Optimization

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 1,000 people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.

The
**Head of Experience optimisation manager **will be a strategic and analytical thinker, with a proven track record of driving website and landing page optimisation efforts to improve conversion rates and customer acquisition. They will be an expert in CRO best practices and technologies and will have the ability to lead and manage a team of optimization managers, customer journey designers and relevant other teams. You’ll play a key role in marketing’s “Growth” function and report directly to the Director of Customer Journeys, working closely with leaders and teams across the business.

**Your new adventure**:

- Develop & protect our customer’s experience, by setting a holistic, omni-channel consumer and service delivery strategy.
- Develop and implement a comprehensive CRO strategy that aligns with Pipedrive’s overall goals and objectives: Develop a data-led journey optimisation strategy and optimise for high-quality conversions. Continuously test hypotheses and improve critical business metrics such as V2T, T2P, NPC, NPC ARR as well as retention and churn.
- Analyze website and landing page data to identify areas for improvement and optimize conversion rates through A/B testing, multivariate testing, and other optimization techniques by collaboration with martech, demandgen (free and paid) and other relevant business partners to ensure a seamless experience.
- Stay up-to-date with the latest CRO trends and technologies and incorporate them into the company's optimization efforts.
- Manage and lead a team of experience optimisation managers and customer journey designers, but also influence and collaborate with other stakeholders within the squads (SEO, Paid marketing, web, product, martech, UI/UX, marketing services and more) including setting clear goals and expectations, providing guidance and coaching, and fostering a positive and productive work environment.
- Manage the agency and its budget and collaborate with other marketing and business function teams for a cohesive, end-to-end customer experience
- Communicate and present CRO results and insights to key stakeholders, including the executive team, to drive buy-in and support for optimization initiatives.
- Continuously monitor and measure the success of CRO initiatives, using tools such as Google Analytics, Amplitude, Gainsight and Optimizely, to identify areas for improvement and make data-driven decisions. Create business cases for new capabilities and tools when necessary.

**Does this sound like you?**:

- 8+ years of experience developing and delivering data-led, experience-focused customer journey programs that double down on existing well-performing areas and unlock new growth avenues.
- Lead a team of high-performing team by example, set clear goals and expectations, provide guidance and coaching, and foster a positive and productive work environment.
- Effectively communicate with team members, stakeholders, and other departments in order to build strong relationships and ensure that everyone is on the same page by using data-driven results of CRO as the north star.
- Identify and analyze problems, and develop practical solutions that address the root cause of issues. A team manager that is able to think strategically and make data-driven decisions to lead the team towards achieving their goals.
- Experience working with a growth-oriented business in the B2B or B2C space
- Comfortable with experience-focused and conversion-focused journey management, CRO.
- Strong SEO, analytics and UX understanding.
- Comfortable operating in a high-growth, PE-backed environment

**Why Pipedrive**:

- A value-driven work environment where people come first
- A lively bunch of colleagues from over 50 different countries, with offices in Tallinn, Tartu, Lisbon, Prague, London, Dublin, New York, Florida, Riga and Berlin
- A team serious about getting things done while not taking ourselves too seriously
- A world-class working environment full of perks like parties, snacks and drinks like Spezi and Club-Mate and, of course, office dogs
- Flexible working hours as long as you’re there for your team members
- Freedom to execute you