Director Brand

**Join More Nutrition - A Modern DTC Brand Redefining Weight Management**

We believe food isn't the enemy—bad diets are. At More Nutrition, part of The Quality Group, our mission is to empower consumers with high-protein, low-sugar functional food solutions that save calories without sacrificing taste. As a fast-growing, influencer-driven DTC brand, we're reshaping the future of functional nutrition and redefining how consumers approach weight management.

We're searching for a **Director Brand & Product Management (gn)** who shares our **passion for the brand, our community, and the extraordinary journey we're on**. This is a once-in-a-lifetime opportunity to be part of something exceptional. If you thrive in high-energy environments, love building and inspiring teams, and are ready to go all in, this role is for you.

**Your Mission**
- You develop and execute More Nutrition's brand and product marketing strategy across all consumer touchpoints
- You define and drive emotionally compelling brand positioning and storytelling for the entire product portfolio
- You create and implement go-to-market campaigns for product launches and seasonal themes
- You manage the brand activation calendar across paid, owned, and earned media channels
- You lead creative direction in close partnership with design, content, and performance marketing teams
- You ensure consistent brand expression across all channels, geographies, and external partners
- You shape brand architecture, visual identity, and packaging strategy with a forwardthinking lens
- You guide and align external agencies, influencers, and local market teams to the global brand vision
- You inspire, lead, and grow a passionate team with clarity, ownership, and a handson mindset

**Your Qualifications**
- You bring 10+ years of experience in brand and product marketing within FMCG or DTC environments
- You have a proven track record in building love brands and leading successful go-tomarket strategies
- You collaborate seamlessly across product development, creative, and digital functions
- You translate consumer insights and brand KPIs into effective strategic and creative actions
- You excel in project and stakeholder management, ideally in global or matrix structures
- You combine strategic thinking with creative excellence and operational discipline
- You are passionate about health, fitness, and the More Nutrition mission and community
- You are open to regular travel and hybrid work, spending 2-3 days/week at the Hamburg HQ (approx. 3x/month)
- You speak English and German fluently and confidently

**Why choose us?**:

- **Shape the future**: Be part of a disruptive, influencer-driven brand that's transforming functional nutrition.
- **Join a movement**: Help empower a passionate, growing community of consumers who believe in what we do.
- **Make an impact**: Lead with purpose and play a key role in making More Nutrition a billion Euro brand.

**You can also expect, among other things**
- Flexible working hours and remote work
- Fast moving and dynamic company
- Workation
- Company pension scheme
- Deutschlandticket
- Discount at the gym
- Attractive employee discounts
- Referral program
- Regular company events

**About us**:
The Quality Group (TQG) is Germany's leading company for sports nutrition, dietary supplements and sugar-reduced products with an annual turnover of over 500 million euros. With its headquarter in Hamburg Altona, our company has been jointly owned by the founders and CVC, the leading private equity investor in Europe, since 2020.

TQG operates a unique digital direct-to-consumer & social commerce business model including own production, logistics and technology. With strong roots in the fitness/gym community, **ESN** is the German market leader for sports nutrition (protein powder, protein bars, sports supplements). **More Nutrition**enables a healthier life without compromise. Both brands are deeply rooted in their respective communities and aim to enable their members and customers to live better lives and achieve their personal goals.

**This is us - The Quality Group - nice to meet you Now it's your turn