Senior) Employer Branding

**(Senior) Employer Branding / Recruitment Marketing (M/F/d)**:
**About Redcare Pharmacy**:
As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today.

**About the role**:
This is your chance to shape and grow **Redcare's Employer Brand** from the ground up in the **Netherlands** and elevate our presence across **Germany** (particularly within **tech**). You'll be part of our **HR team** and work closely with **recruiters and hiring managers** to position Redcare as an **employer of choice**, both **offline and online**. This is a **hybrid role** that can be based in our headquarters in **Sevenum** or our office in **Cologne or Berlin.**

**About your tasks**:
**Employer Brand Strategy & Execution**
- Develop and implement **localized employer branding strategies** for the **German and Dutch markets** for both **volume and office recruiting**.

**Recruitment Marketing Campaigns**
- Plan and execute **data-driven campaigns** on platforms like **LinkedIn, Indeed, Glassdoor, Kununu** and relevant local job portals.
- Monitor campaign **performance and optimize** using data insights for effective reach and engagement.

**Content Creation & Storytelling**
- Produce **high-quality content** including social posts, employee stories, videos, career site updates, and event assets.
- Partner with employees to create **authentic narratives** reflecting our **culture and values**.

**Events & Community Engagement**
- Coordinate Redcare's presence at **job fairs, university events, and meetups** in **Germany and the Netherlands**.
- Support local **employer brand activations** and **internal ambassador programs**.

**Analytics & Reporting**
- Track and report **key KPIs** such as campaign ROI, engagement, and employer reputation.
- Present actionable **insights and recommendations** for continuous improvement.

**About you**:

- Proven experience in **employer branding or recruitment marketing** in an **international environment** with focus on a **German market**. **Dutch market**knowledge is a big plus.
- Expertise with **LinkedIn, Indeed, Glassdoor, Kununu**, and local job boards.
- Confident using **analytics tools** (e.g., LinkedIn Campaign Manager, Google Analytics, Excel).
- Skilled in **content creation** with a good eye for **visual storytelling**.
- Experience planning and executing **digital and in-person campaigns and events**.
- Strong communicator who loves **building connections** and sees the power of **engagement and storytelling**.
- Fluent in **English**and** German**. **Dutch** skills are a plus.

**About your benefits**:
In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits:

- ** Welcome days**:We want you to feel at home with us from the very first day. Therefore, we welcome you with our comprehensive onboarding program.
- ** Mental Health**:Get quick and professional help from psychologists of Nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.
- ** Personal development**:Grow We support and encourage your individual development through various in
- and external trainings.
- ** Work from Home**:If your role does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
- ** Employee referral program**: Because you know best who fits in with us, successful recommendations are rewarded with a bonus.