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Who you are
- As a person you are passionate about people, business, IKEA’s purpose and continuously driving better performance.
- You have experience from retail, preferably home furnishing sector, as well as experience in planning, driving output and measuring performance (business and people).
- You have broad knowledge of digital media channels and you understand drivers for customer engagement and customer behaviour in the Retail Market.
- You have the ability to understand the complexity of IKEA business and the role of Commercial as an integrated part of the business.
- You know how to lead peers and stakeholders while communicating in an inspirational way with IKEA tone of voice as well as strong interpersonal skills.
- You have strong analytical, strategic and problem-solving skills with the ability to make decisions with speed and simplicity combined with ability to take a holistic view of a global organisation and identify business opportunities accordingly as well as to follow up and measure performance of output and capture learnings to improve planning and performance moving forward.
- On top of this, you have ability to gain insights in customer needs through observing and performing data analysis and convert it to viable customer engagement opportunities.
- You speak fluent German
A day in your life with us
- & Direct-Print-Communication.
You will:
- Implement the country engagement strategy that contributes to the overall marketing objectives, and is aligned with country digital customer framework and global engagement direction
- Identify and drive the strategic contribution from multiple customer groups (e.g. eCommerce, IKEA Family, IKEA Business) to deliver to business goals
- Implement and develop CRM campaigns to recruit and activate IKEA Family members
- Conceptualize and execute personalilzed LifeCycle
- Analyze, share and optimize performance across the business
- Be contributing in defining local IKEA Family benefits
- Be responsible for identifying and developing local content to fill gaps in the global CRM customer offerings and journey
- Be responsible for managing local process (including agency partner) for market relevant executions, securing highest standards in data compliance and execution
- support matrix of store based Local Marketing co-workers to maximize impact in stores with special focus on new member recruitment and member identification
- Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
- Leverage performance indicators (in cooperation with insights and analytics functions) within commercial and beyond, identifying needs/gaps that need to be closed to achieve business and marketing objectives
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
- Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)
About this work area
This job is located in our Service Office/ Head Office of IKEA Germany in Hofheim-Wallau between Wiesbaden and Frankfurt am Main.
Our team is the voice of IKEA. We use words, pictures and videos to tell the story of IKEA, to develop our brand and inspire people with our range. We bounce ideas back and forth, we challenge each other and we’re deeply passionate about communication.
WHAT WE OFFER
- All the opportunities of a globally successful and growing company: We provide a wide variety of career paths for you at IKEA
- A company that promotes talent with plenty of support for personal development
- A working environment that honours your work-life balance
- Fair pay and a full benefits package - full thirteenth salary, holiday pay, company pension and a lot more besides
- Co-worker discount and a share in our company’s achievements with a bonus and loyalty programme
