Associate Director App Paid Marketing

**The role**: Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you. Above all, we are looking for people who will **make HelloFresh** **better.** We believe there are many different ways of developing skills and we love diverse experiences So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you. **What you'll do**: - Lead a team that runs all the app paid marketing activities (including ASO)/ Partner with other Paid Marketing teams to run other channels' app campaigns. - Work on improving the channel infrastructure by: - i) identify tech/setup gaps preventing to running such channels, resolve them, and assist the team in launching the new campaign; - ii) partner with tech, product, and other marketing stakeholders to release improvements in the app funnel and experience to improve app paid performance; - iii) build the infrastructure to increase the efficiency of the team (budgeting automation, incremental regression analysis, etc..); - iv) coordinate and deploy different messaging on ads and app store landing pages in collaboration with the brand team and the other performance marketing team involved; - v) Collaborate with the marketing data product team to improve the integration of the app-paid channel into the MMM model - Closely collaborating with the tracking team to improve the current mmp integration and app tracking **What you'll bring**: - 10+ years of professional experience in Paid User Acquisition and ASO. - 3+ years of experience leading and growing a high-performing app marketing team - You bring an entrepreneurial mindset: you embrace ownership, take bold, data-driven risks, and relentlessly pursue innovative solutions to drive sustainable growth - Strong understanding of mobile tracking platforms (e.g., MMPs) including hands-on experience with integration and troubleshooting - Experience interpreting, and optimizing multi-touch attribution models and/or marketing mix modeling (MMM) - Ability to identify and close tech/setup gaps quickly (e.g., partner with product, tech, and marketing stakeholders to launch or optimize new campaigns) - Understanding of digital marketing disciplines from digital display, paid social media, OTV, SEO, PPC, e-commerce, social media, and affiliate marketing - Excellent communication skills. You will be the go-to person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success. - Comfortable navigating ambiguity, testing new approaches, and learning from both successes and failures - A true team player who values diversity of thought and actively encourages an inclusive culture **What we offer**: Elevate your lifestyle Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. - Immerse yourself in a diverse global community of 90+ nationalities. - Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh - subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model. - Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals. - Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy. - Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities **About HelloFresh**: HelloFresh is on a mission to change the way people eat, forever Since our 2011 founding in Europe's vibrant tech hub, Berlin, we've become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us. **Are you up for the challenge?**: **We are HelloFresh**: