Team Lead Marketing

Lumiform, founded in 2019, is one of the fastest-growing software startups based in Berlin. We operate globally, and over 50,000 organizations across 201 countries use our innovative Lumiform platform - and this is just the beginning. We have already secured €10 million in investment, are currently in the Series-A stage, and are backed by Germany's Tier 1 SaaS investors Capnamic and 42CAP. Our mission is to unleash the full potential of frontline teams, eliminate operational inefficiencies, reduce costs, and drive a new era of collaboration and automation in frontline teams. At Lumiform, our go-to-market/growth strategy is anchored in a solid inbound marketing approach, focusing on organic growth through organic and paid marketing. This tactic attracts thousands of new signups monthly. We are seeking a Team Lead Marketing to elevate our demand generation and manage the whole customer lifecycle. Your role involves crafting and executing strategies to enhance our lead acquisition through our website, optimize conversion rates, ensure user retention, and improve lifetime value through a data-driven approach. You will bring a proven track record of scaling SaaS businesses through a data-driven, growth-oriented approach complemented by a hands-on mentality. At Lumiform, you will take the helm of a dedicated team comprising 3 members, alongside collaborating with specialized external agencies. Your mission will be to spearhead our efforts in refining our user funnel, aiming for a 10% monthly growth in website traffic and signups while also focusing on optimizing conversion rates across the entire user lifecycle. This opportunity is perfect for a proactive leader who's willing to make a big impact. You'll be able to drive significant change without the immediate need to grow the team. Tasks **Strategy Development**: Create and continuously refine a growth marketing strategy to drive the company's revenue targets. **Project Execution**: Oversee project management for the inbound marketing engine and website development, as well as funnel optimizations, ensuring timely and effective implementation while working with cross-functional teams (tech, design, SEO, content, etc.). **Customer Acquisition**: You have the full responsibility for optimizing organic and paid customer acquisition channels. You should test and optimize channels in a structured way. **Conversion Optimization**: Lead initiatives to enhance prospect-to-customer conversion rates. **Customer Retention**: Implement strategies to accelerate customer engagement, reduce churn, and boost lifetime value (LTV). **Data Analysis**: Utilize tools like Google Analytics, Google Tag Manager, and Mixpanel to analyze and enhance key metrics such as customer acquisition cost (CAC), monthly recurring revenue (MRR), and LTV. **Leadership**: Guide, nurture, and motivate a team of Content and SEO managers to to deliver impactful growth strategies. **Requirements**: - You are already located in Berlin or up for relocation. You are willing to be in the office with the team 3 times a week. - Proven experience in Growth Marketing, particularly in the B2B SaaS sector. - Leadership experience: you know how to manage teams and collaborate with external agencies. - Innovative mindset: generate ideas to keep Lumiform ahead in the industry - Demand generation focus: drive consistent growth in customer demand. - Expertise in conversion rate optimization. - You’re data-driven, analytical, and center decisions around the customer. - You are an advanced user of tools like Google Analytics, Mixpanel, etc. - You align with our values of Growth, Simplicity, Ownership, Open Communication, and outcome-driven. - Language proficiency: being fluent in English and German is a bonus. **Benefits**: - A competitive salary. - Opportunity to impact a rapidly growing SaaS company in the scaling phase. - Opportunity to experiment, fail, and succeed. - Annual learning budget of 500€ for books, courses, conferences, etc.; some hours per week are reserved for learning new skills. - A beautiful and bright pet-friendly office in the heart of Berlin where we have fresh fruits, free drinks, good coffee and several cafés and restaurants of almost every origin close by. - Annual meet-up in Berlin for a week (The Lumi-Week) with all employees where we have workshops, team events, drinks, delicious food, and good talks. - Urban Sports Club or 50€ tax-free benefits in kind. - Join a team of 15 nationalities ( >35 employees) and various backgrounds. We ensure you have regular contact with everybody and are updated on the company's progress. **Hiring process**: 1\. Short chat with a recruiter (60 min) 2\. Get-to-know with Hiring Manager (30 min) 3\. Deep-dive with Hiring Manager incl. assignment (60 min) 4\. Office visits, personally get to know the team 5\. We ask you for 2 references Join us at our rapidly growing startup, where we take pride in achieving double-digit growth mon