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Marketing Communications Specialist Emea
vor 2 Wochen
**WELCOME TO BASF**
- The Surface Technologies global business unit of BASF's Coatings division, operating under the Chemetall brand, is a leading supplier of applied surface technologies for metal, plastic and glass substrates. These specialty chemicals are used in many industries and markets, such as automotive, aerospace, aluminum finishing, coil or in the metalworking industry - supported by a large network of technical experts.
**WHAT YOU CAN EXPECT**
- In your role as Marketing Communications Specialist EMEA & SA (M/F/d) you will be responsible for:
- Support regional marketing by crafting compelling messaging and storytelling
- Develop strategic content for marketing, sales, and customer communications
- Manage and update digital presence, including the Chemetall website and other channels
- Localize and implement global MarCom strategies to fit regional needs
- Create and manage multi-format content, such as digital assets and sales tools
- Collaborate with global/regional teams and agencies to execute campaigns effectively
- Ensure brand consistency across all marketing materials and touchpoints
- Plan, execute, and optimize regional campaigns and events, including budget and performance tracking
**WHAT YOU OFFER**
- Successfully completed bachelor’s or master’s degree in Marketing, Communications, Public Relations, or related field.
- Minimum of 5 years’ experience in Marketing Communications in B2B Markets.
- Excellent written and verbal communication, strong storytelling abilities, and experience with various marketing channels
- Ability to adapt communication to different cultural contexts
- Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
- Experience with marketing automation tools, proficient with MS Suite, Adobe Creative Suite, Canva, or other relevant technologies
- Ability to track campaign performance, analyze data, and identify areas for improvement
- Very good knowledge of English, both written and spoken. Knowledge of German beneficial
**WHAT WE OFFER**
- Modern and environmentally friendly processes, flat hierarchies, short decision-making paths, flexible working hours, varied and challenging tasks, attractive social benefits and globally committed colleagues
- As part of our onboarding process, our new employees receive an individual induction tailored to their role, supported by numerous training opportunities
- A family atmosphere with respectful, open and trusting interaction are values we live by and form the basis of our good working atmosphere
- This position will be carried out from our office in Frankfurt
**HOW TO REACH US**
**ABOUT US**
**Diversity is our greatest strength**
- Become a part of our winning formula for success and develop the future with us - in a global team that embraces inclusion and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.
