Sales Director

Vor 3 Tagen

Hamburg, Deutschland VIVERE GmbH Vollzeit

Vivere is redefining FMCG by building data‑driven, category‑leading next‑generation brands. As the #1 seller on Amazon EU for our flagship brands - RepellShield, Belly, Petsly, and GoNaturals - we’re now scaling proven Amazon bestsellers into brick‑and‑mortar retail. Backed by a vertically integrated platform with in‑house R&D and our own factory in Hamburg, Vivere delivers high‑margin growth, actionable consumer insights, and a culture of performance excellence.
Reporting directly to the CEO, you will own Vivere’s retail expansion across Germany (with rapid rollout into other European markets). You will develop and execute a comprehensive go‑to‑market strategy, secure national listings with DIY & home‑improvement retailers (Baumärkte), garden centres, pet‑care specialists, and wholesale distributors, and deliver measurable P&L impact.
Tasks
- Define and implement a multi‑channel retail strategy for RepellShield, Belly & Paw, and GoNaturals
- Build and nurture senior relationships with category buyers at leading retailers (e.g., OBI, Hornbach, Fressnapf) and national distributors
- Lead full sales cycle - from opportunity identification and pitch to negotiation, contract execution, and in‑store launch
- Achieve quarterly revenue, margin, and distribution targets; report performance via live dashboards
- Partner cross‑functionally with Marketing, Supply Chain, and Amazon teams to ensure flawless omnichannel execution
- Identify new channel and market expansion opportunities; present data‑driven business cases to executive leadership

**Requirements**:

- 8+ years of FMCG sales leadership experience placing brands into German‑speaking retail
- Proven network of senior buyer contacts across DIY/home‑improvement, garden centres, pet retail, and distribution
- Strong commercial acumen with a track record of exceeding net‑sales and contribution‑margin targets
- Exceptional negotiation, influencing, and stakeholder‑management skills
- Native‑level German (C1+) and fluent business English

**Benefits**:

- High‑impact role with full P&L ownership and direct access to senior leadership
- Reasonable base salary, and highly attractive performance bonus
- Fast career progression within a venture‑backed, high‑growth platform
- Hybrid work model based in Hamburg; collaborative, accountability‑driven culture

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