Digital Campaigns Specialist

**Job Summary**

The Digital Campaign Specialist should have a proven track record of delivering across multiple campaigns with a knack for continuously optimizing towards the best performance, use of budget and generating demand for future initiatives. A collaborative, test and learn mentality and creative, entrepreneurial mindset will be critical for success. We anticipate significant growth in the next few years as we continue to build our tools and offerings for our offices, regions and markets around the world.

We invite you to join an amazing team where you can thrive and have impact. Bain is consistently voted as a top place to work on Glassdoor’s Best Places to Work list.

**Principal Accountabilities**

Digital Strategic Planning & Execution for Commercial and Talent Acquisition/Recruiting Audiences
- Execute (both individually and in partnership with others) campaigns across multiple digital channels (primary focus of LinkedIn) to raise awareness, generate demand and brand build across our various global markets, training will be provided where necessary
- Support lead digital strategist to establish vision for an integrated, global digital strategy for our global markets and deliver campaigns that continuously show value and generate demand
- Partner with digital team members and global marketing colleagues to define objectives, establish KPIs and budget plan for priority campaigns throughout the year across multiple offices and skillsets
- Familiarize yourself with our project management platform (Trello) and ensure all campaign and project updates are running smoothly and on time
- Dive into our analytics platform to conduct complete post-campaign evaluation and reporting in partnership with our marketing analytics colleagues. Evangelize and share results across various campaigns, training and bringing key stakeholders alongside the journey with you through examples, case studies, results achieved, success anecdotes, etc.
- Ensure proper and consistent UTM strategy is utilized for campaign attribution and measurement (training can be provided)
- Run pilots and establish best practices to constantly stay on top of what works well in certain markets and the nuances that come with servicing customers across multiple geographies
- Work with Bain’s Brand Studio to develop and QC digital assets to be used across our various channels, building in a test and learn mentality to ensure we’re constantly driving towards the most effective, innovative creative for our target audiences.
- Own billing, budgeting and invoicing for market reputation digital campaigns across the globe

Innovation
- Stay on top of the latest and greatest industry trends relevant to LinkedIn and other paid media platforms, especially those that are prevalent in EMEA, APAC, etc.
- Strong interest to learn and grow in areas of SEM, SEO, display and other digital channels - intellectual curiosity is a must
- Test and learn to ensure we’re offering best-in-class, most effective, most innovative solutions to internal clients

**Knowledge, Skills & Abilities**
- Knowledge across various global markets, and nuances between them that may influence channel mix to drive efficacy
- Campaign experience supporting the recruiting and talent acquisition audience
- Deep understanding of project management tools with the ability to juggle a high campaign workload
- Paid social advertising platforms (particularly LinkedIn)
- Understanding and interest to learn about search and other digital tools and platforms
- Excellent copywriting skills, particularly for social
- Outstanding organization, project management and communication skills
- Able to influence colleagues and communicate effectively with employees across the organization

**Experience**
- Hands-on (execution) and management/strategy experience in social media, ideally with some crossover into other digital channels such as search, media and more.
- LinkedIn expertise (paid)
- Proven experience in working across multiple campaigns at once, continuously optimizing for best performance at all times
- Understanding of project management tools and the importance of keeping them updated to ensure cross-functional team collaboration
- BA/BS from an accredited college or university
- Additional coursework in social media and LinkedIn desired