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Head of Group Marketing
vor 2 Wochen
**Your mission**:
- ** Strategic Planning**: Develop comprehensive B2B & B2C marketing strategies aligned with the overall business objectives of the organization. Drive the development of marketing plans for each of the four brands (Mahlkönig, Anfim, Ditting & HeyCafé) within the group, ensuring consistency and synergy across all touchpoints and focus countries.
- ** Team Leadership**: Lead and mentor a team of eight marketing professionals based in Germany, UK and US, providing guidance, support, and inspiration to drive performance and foster a culture of creativity and innovation.
- ** Brand Management**: Oversee the development and maintenance of brand identities for each brand within the group. Ensure brand consistency and integrity across all marketing channels and touchpoints.
- ** Product Marketing**:Oversee the development and execution of product marketing strategies for each brand, including product portfolio, positioning, messaging, pricing, and go-to-market plans. Drive product launches and promotional activities to maximize product awareness and sales.
- ** Market Research and Analysis**: Conduct market research and analysis to identify trends, opportunities, and threats within the industry. Utilize data-driven insights to inform marketing strategies and optimize campaign performance.
- ** Budget Management**: Develop and manage the marketing budget for the group, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.
- ** Cross-functional Collaboration**: Collaborate closely with other departments, specifically global sales teams, customer service, innovation & technology, and finance, to align marketing initiatives with overall business goals and ensure seamless execution of integrated campaigns.
- ** Collaboration with external marketing & sales business partners**:Foster strategic partnerships with external marketing stakeholders, distributors, and** **other relevant stakeholders to amplify brand presence, expand market reach, and drive sales growth. Coordinate joint marketing initiatives, promotional campaigns, and co-branded activities.
- ** Performance Monitoring and Reporting**: Monitor key performance indicators (KPIs) to measure the effectiveness of marketing touchpoints and provide regular reports to top management.
**Your profile**:
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Proven track record of success in senior B2B marketing and B2B sales, strategic planning with at least 3 years of experience in a marketing leadership position
- Demonstrated expertise in developing and implementing strategic marketing plans that drive business growth.
- Strong leadership and management skills, with the ability to inspire and motivate a team to achieve goals and objectives.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and senior executives.
- Analytical mindset with the ability to interpret data, analyse trends, and make data-driven decisions.
- Creative thinker with a passion for innovation and a keen eye for emerging trends in marketing and technology.
- Ideally, experienced in coffee industry or a technology B2B industry is desirable.
- Language: full working proficiency in English & German required
- Travel 50-70 days a year
**Our offer for you**:
Vanessa Teichmann
Human Resources
**About us**:
**Creating Quality Coffee Moments**
Hemro Group is a global group of innovators creating the world’s most advanced coffee grinding technology across our four world-renowned brands: Mahlkönig, Ditting, Anfim and HeyCafé.
As the leading coffee grinder, burr manufacturer, and technology solutions company, we are committed to excellence—from the factory floor to our sustainability efforts and beyond—so everyone can enjoy a quality coffee moment. Unified under the Hemro Group, our brands offer a full suite of trusted coffee grinder solutions for coffee shops, roasters, retailers, and home baristas.
Hemro Group grinders are designed in our innovation & technology facilities in our Zürich headquarters and produced in our three production facilities in Germany, Italy, and China. Our distribution partners sell our products in 100+ countries. Our global accessibility makes Hemro a reliable partner around the world.
Boasting more than 320 team members, our diverse group of innovators, engineers, coffee professionals, and creatives is a collaborative worldwide effort to develop a brighter tomorrow for coffee. Championed by our company’s innovative spirit, teams are encouraged to push the boundaries of coffee grinder technology. As a result, innovations such as Mahlkönig’s “Grind-by-Weight” technology are possible and move the industry forward toward a sustainable, lasting future for coffee.
