Director Brand Experience and Demand Generation

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Director Brand Experience and Demand Generation (M/F/d)

Ludwigsburg, Germany | Marketing | Managers | Unlimited | September 3, 2025
SHARE- Job Description
- Role Summary
- The Director of Brand Experience and Demand Generation is responsible for establishing and leading programs the brand strategy for MANN+HUMMEL and setting up the Demand engine for MANN+HUMMEL. This includes developing and implementing integrated demand generation strategies across paid, owned, and earned channels, aligning all efforts to the overarching brand and business goals. The Director will define the campaign architecture, ensure seamless execution of digital campaigns, and act as the discipline lead for campaign and event execution. The role includes driving marketing enablement across the organization, enhancing brand visibility, and generating measurable business outcomes.
- Main Tasks
- Brand Building and Corporate Identity: Build the brand program and Drive the continuous development and global consistency of the MANN+HUMMEL brand and corporate identity across all touchpoints. Ensure all visual, verbal, and experiential brand expressions adhere to defined guidelines, and evolve the brand framework to meet future business needs
- Campaign Structure & Execution: Define and oversee the campaign architecture in alignment with brand strategy. Lead the planning and execution of global digital marketing campaigns that support thought leadership, product launches, making markets and capturing markets
- Disciplinary Lead for Campaign and Event Execution: Act as the discipline lead for digital campaign execution and corporate events. Ensure alignment to marketing and business objectives, and guarantee high-quality, on-brand execution
- Establish a Digital Demand Engine: Design and implement an end-to-end demand generation framework across paid, owned, and earned media channels. This includes creating a scalable and data-driven infrastructure to drive consistent and measurable pipeline growth
- Marketing Enablement: Develop and roll out an enablement program to upskill teams across the company in modern marketing methods, tools, and best practices. Foster a marketing culture that empowers business units and regions to adopt the global framework
- Brand Alignment: Ensure that all marketing and demand generation initiatives reinforce the global brand positioning and messaging. Collaborate with Corporate Communications and Employer Branding to maintain consistency
- Cross-functional Collaboration: Work closely with Sales, Product Management, Communications, and the Executive Leadership Team to ensure marketing strategies are business-relevant and drive revenue impact
- Performance Measurement: Define KPIs and establish performance dashboards for campaign and demand generation initiatives. Use data insights to optimize marketing activities continuously
- Internal Agency Leadership: Lead the internal agency function, ensuring efficient and effective support for demand generation, creative development, and digital production
- Your Profile
- Education: Degree in Marketing, Communications, Digital Business, Business Administration, or a comparable field
- Professional Experience:

- At least 10 years of relevant experience in Brand Management, Demand Generation, or Digital Marketing, ideally in an international B2B environment
- Proven track record in building and scaling demand engines as well as leading global brand initiatives including rebranding
- Experience in the automotive aftermarket or original equipment at a tier 1 or tier 2 supplier
- Competencies:

- Strong expertise in branding and rebranding
- Experience in developing and executing global campaign architectures and ensuring brand consistency across all touchpoints
- Proficiency in defining KPIs, analyzing performance data, and driving continuous optimization
- Language skills: Excellent English, both written and spoken; German skills are a plus
- Personality:

- Strategic thinker with a strong execution focus
- Strong communicator with the ability to influence at all organizational levels
- Entrepreneurial mindset with passion for brand leadership, digital innovation, and measurable business outcomes
- Social Benefits
- You work with a high degree of independence and decision-making freedom
- Performance-based pay and extensive social benefits
- 35-hour workweek (in flextime) or trust-based working hours (depending on the position), along with flexible working hours and 30 days of vacation
- Everyone has Talent: Our talent management process supports your professional development
- Company restaurant
- Reserved places in a private daycare center nearby (both for children under 3 and over 3 years old)
- A modern company pension scheme to complement your statutory pension insurance
- A wide range of discounts through our Corporate Benefits portal (e.g., on travel, fashion, insurance, etc.)
- Mobility options: subsidy for the Deutschlandticket, JobRad leasing,