Influencer Marketing Lead

TripleTen is a service that empowers individuals, regardless of their prior experience, to embark on the exciting and challenging journey of mastering tech professions. Our mission is to ensure that every student has the opportunity to successfully master a new profession, find their purpose, and become a valuable member of the tech industry.TripleTen is a remote first organization mirroring our students who complete our bootcamps in a remote environment.We're seeking an experienced Influence Marketing Lead to spearhead our influencer marketing initiatives with a strong focus on measurable business outcomes on the market of the USA. The ideal candidate will drive lead generation and conversion through various influence channels, with particular emphasis on performance marketing metrics and efficient vendor management.This role will be crucial in driving our influence marketing strategy forward with a strong emphasis on performance metrics, ROI, and effective vendor management. The successful candidate will join a dynamic team focused on achieving measurable business results through strategic influencer partnerships and agency relationships.Please note that after applying for this position, you will be required to complete a test assignment. What you will do: Run the influencer marketing channel: $50k/month budget, 15-20 integrations across YouTube, Instagram, and TikTok.Scale the channel to $100-120k/month by 2026 while keeping acquisition costs down.Lower CAC through smarter influencer selection, performance analysis, and optimizing the platform mix.Manage relationships with influencer agencies — negotiate rates, brief them on campaigns, and make sure they deliver results.Build in-house influencer sourcing to reduce agency dependency and cut costs.Get high-performing content from influencers that the performance team can reuse (Spark Ads, paid social).Dig into the data: analyze what works by influencer audience size, platform, topic, and format. Use this to predict which campaigns will perform.Test new platforms and formats (TikTok micro-influencers, Twitter/X, Twitch) — run experiments, track what works.Work with Analytics to set up proper attribution and track how influencer campaigns drive traffic and sales.What we can offer you: Remote, Full-time Contract positionLevel of freedom to determine the vision of projects and resources to achieve it. We don't believe in micromanagingGet hands-on experience in an ed-tech environment (learning tools and the ins and outs of online education for adults)Digital office. To keep our teamwork smooth, we use modern digital tools like Slack, Miro, Notion, Slack, etcDiverse and close-knit team. We're spread out across the US, Europe, LATAM cand moreDisclosures:*At this time we are unable to offer H1B sponsorship opportunities in the USA.**This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.***TripleTen is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, age, religion, disability, marital status, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.4+ years of experience in influence marketing with proven track record in lead generation and sales conversion.Experience leading small teams and managing relationships with marketing agencies, freelancers, and contractors.Proven ability to negotiate and manage vendor contracts and service level agreements.Demonstrated success in the US market or other international markets.Deep understanding of performance marketing metrics and experience in campaign optimization.Experience in budget allocation and management across multiple vendors and channels.Hands-on experience working with major social platforms (Instagram, TikTok, YouTube) and various content formats.Excellent English communication skills (both written and verbal).