Senior Field Marketing Manager
Vor 6 Tagen
IntroductionWe are seeking a data-driven Senior Field Marketing Manager with a strong bias for action to lead our regional marketing strategy. In this role, you will be the crucial link between corporate campaigns, sales leaders, and top partners, with the autonomy to build and adapt marketing plans that scale our pipeline. You will own the local execution of demand generation programs and spearhead account-based marketing (ABM) initiatives to exceed regional targets.Job Responsibilities Accountable for pipeline coverage in the Field Marketing Manager’s region; while global marketing will deliver pipeline, the Field Marketing Manager is ultimately responsible for collaborating with global teams and building local campaigns to ensure pipeline coverage is met. Strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns; forecast, track, and report field marketing effectiveness and ROI to internal stakeholders. Build and maintain ongoing relationships and consistent communications with the sales, SDR, and marketing leadership to drive marketing strategy and ensure leads move efficiently through the sales funnel. Work with the audience, content, digital, PR, communications, and demand marketing teams who will support your region with programs and resources; the field marketing manager is accountable for how these land within the region. With the support of a global partner marketing strategy, build a local partner execution plan to build a pipeline at scale.Identify demand generation opportunities incremental to global campaigns, and pull together local activities across that leverage our partners to create an integrated experience. Primarily support the delivery of global events in your region, and develop local events when global events are not appropriate for your audience. Engage with relevant third party associations and networking groups in your region to engage the membership in learning about Episerver. Support the global ABx strategy and your regional SDRs as they orchestrate engagement with depth target accounts. Support AM/CSM activities in the region that are informed by our customer marketing strategy. Leverage global content to deliver a local social media engagement plan. Plan and operate in a transparent manner for cross-organizational visibility and to share best practices with other regional field leaders. Resourceful and willing to jump in, work with both opportunity and constraint, and leverage existing resources to accomplish goals. Able to travel when required (
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Field Marketing Manager
Vor 2 Tagen
Berlin, Berlin, Deutschland movingimage VollzeitAls Field Marketing Manager bei movingimage verantwortest du den Aufbau und die Umsetzung wirkungsvoller Field-Marketing-Programme mit klarem Fokus auf Demand- und Pipeline-Generierung im DACH-Markt. Du planst und steuerst Events, Webinare und Kampagnen end-to-end und sorgst gemeinsam mit Sales dafür, dass aus Interesse echte Pipeline wird. Dabei verbindest...
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Field Marketing Manager
Vor 5 Tagen
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Field Marketing Manager
vor 1 Woche
Berlin, Berlin, Deutschland Cognite VollzeitCognite operates at the forefront of industrial digitalization, building AI and data solutions that solve some of the world's hardest, highest-impact problems. With unmatched industrial heritage and a comprehensive suite of AI capabilities, including low-code AI agents, Cognite accelerates the digital transformation to drive operational improvements.Our...
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vor 21 Stunden
Berlin 🇩🇪, Deutschland Agicap VollzeitAbout Agicap Created in Lyon in 2016 by three French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 8000 customers, 650 employees and fast revenue growth (7x between 2021 and Agicap is part of the French Tech 120, rewarding the most promising startups in France. Agicap allows Finance teams of Mid-Market companies to efficiently...
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vor 1 Woche
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Vor 5 Tagen
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Marketing Manager
vor 1 Woche
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vor 1 Woche
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vor 1 Woche
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