Marketing Data Analyst

Vor 2 Tagen

Berlin, Deutschland HelloFresh Vollzeit

JOB DESCRIPTION The role As a Marketing Data Analyst – Actives in Global Marketing Analytics, you will contribute to shaping data-driven Marketing strategies focused on the existing HelloFresh customer base across 30+ markets on 3 continents. Based in our Berlin Headquarters, you’ll partner closely with the Global Actives Engagement Marketing function to drive customer engagement, retention, and overall business performance. What you’ll do Support the Global Actives Engagement Marketing function: understand key business questions, translate them into analytical tasks, and deliver insights that inform strategic decision-making Build and evolve reporting and visualization assets that support day-to-day decision-making and enhance global performance oversight Measure, benchmark, and monitor Global Actives Engagement performance, identifying trends and opportunities to improve key customer and business KPIs Contribute to analytical projects in collaboration with Marketing as well as Product and Techstakeholders, helping to drive alignment and clarity across teams Improve analytical processes by advocating for scalable, automated, and standardized solutions Participate actively in the Global Marketing Analytics community, sharing knowledge and supporting team-wide best practices What you’ll bring A motivated, collaborative mindset with strong team-working skills and enthusiasm for solving business problems with data 3+ years of experience in Customer Analytics, Marketing Analytics, or a related quantitative field—ideally in a fast-paced B2C or subscription business A solid understanding of Customer Engagement/ Retention metrics and how they contribute to overall business performance A structured, results-oriented approach with the ability to break down broad questions into clear analytical steps Solid technical skills, including: SQL and Spreadhseets (required) Tableau or a similar visualisation tool (e.g. Looker, PowerBI) Python (a plus) Strong communication skills in English, with the ability to present findings clearly to non-technical audiences Reliable ownership of your work, with growing confidence in stakeholder interactions and cross-functional collaboration

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