Creative Strategist

vor 21 Stunden


Berlin, Deutschland Remotely Talents Vollzeit

Position SummaryOur client, a fast-growing Health & Wellness DTC brand generating $4M/month and scaling toward $10M/month, is looking for a data-driven Creative Strategist to join their performance marketing team.This role focuses heavily on Meta (Facebook/Instagram) paid social and requires someone with strong experience in direct-response creative, high-volume ad production, and a deep understanding of buyer psychology.You’ll collaborate closely with the existing Creative Strategist, founders, and a large internal creative team (video editors, designers, UGC coordinators). The ideal candidate comes from a high-volume, high-performing eCommerce brand, ideally within the health & wellness niche.This is not a purely creative role, it's a performance role. Data guides everything.Key Responsibilities- Develop high-performing ad concepts, hooks, and scripts for Meta paid campaigns.- Write persuasive direct-response copy (short-form & long-form).- Analyse winning ads, competitor angles, creative trends, and performance data to guide new iterations.- Collaborate with editors, designers, and UGC creators to translate ideas into high-quality final ads.- Maintain, organize, and improve the creative pipeline, briefs, processes, and internal systems.- Participate actively in creative brainstorming with founders and the creative team; contribute fresh angles and insights.- Test, iterate, and optimize creatives based on performance, ensuring speed and precision.- Follow proven frameworks and winning structures rather than reinventing for creativity’s sake.- Apply strict direct-response principles to ensure ads convert at scale. Required Qualifications- 1–3+ years of experience in direct-response creative strategy (agency, DTC brand, or freelance).- Strong background in Meta ads, especially in high-volume creative environments.- Proven ability to write conversion-focused copy and understand frameworks like AIDA, PAS, 4Ps, etc.- Highly data-driven mindset, prioritizes performance over creative preference.- Experience working with creative teams (editors, designers, UGC creators).- Strong understanding of DTC consumer psychology and scroll-stopping principles.- Clear, fluent English communication skills (written & verbal).- Ability to work independently, manage deadlines, and take ownership without hand-holding.- Experience in health, wellness, supplements, or pain-relief brands is highly preferred.- Ideally from a high-volume, nine-figure eCommerce brand or similar level of output and performance maturity. Nice to Have (Not Mandatory)- Experience with UGC casting, UGC production, or managing creators.- Background in copywriting, scriptwriting, or content strategy.- Familiarity with tools such as Meta Ad Library, TripleWhale, Foreplay/Atria, Frame.io, Airtable, etc. What We Offer- Competitive base salary (please see below; negotiable based on skills and experience)- Performance-based monthly bonuses, depending on winning ads produced (often +$1–2K).- Opportunity for rapid growth into Senior Creative Strategist, Team Lead, or Creative Director roles as the team scales.- Direct mentorship from the founders and senior creative team.- Fully remote role within a supportive, high-performance culture.- Work with a fast-growing DTC brand producing hundreds of creatives per week, offering unmatched learning and scaling experience.


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