Growth Manager

Vor 6 Tagen

Hamburg, Hamburg, Deutschland AppLike Group Vollzeit
At Sunday, we fuel hybrid-casual games by developing and marketing fun, easy-to-play mobile games that consistently top the charts and generate hundreds of millions of downloads globally. Our talented team of developers, artists, designers, and marketers work together to build games that are easy to jump into but hard to put down, striking the perfect balance between enjoyment and monetization. As proud members of the applike group, our primary focus is on leveraging their cutting-edge advertising technology to deliver smart, player-friendly monetization and contribute to a thriving mobile ecosystem. Supported by Bertelsmann, Europe's largest media company, we are equipped with the resources to push the boundaries of the mobile gaming space. Join us as we continue to shape the future of hybrid-casual gaming.
We are currently looking for a "Growth Manager", responsible for all the User Acquisition processes and the Monetization of our games. This also includes working closely with Creatives and Product teams to maximize the business value by improving both the marketability and the engagement of the games. For this reason, the role not only requires an analytical mindset with a passion for numbers, but also a penchant for creativity and gaming in general. What you will do: Setup, monitor and optimize independently: all user acquisition channels, the monetization, creative performance while generating new ideas for your products Try out new marketing creatives based on brainstorming and competitor analysis Have a constant focus on user LTV by pushing your campaigns and influencing product and live ops ideas Have a holistic overview of all marketing and monetization channels as well as products to maximize business value Maintain a fruitful communication with the Account Managers of ad networks and push upcoming issues to them Proactively initiate meetings to gain progress and challenge meetings that have no impact Document results and derive next steps Taking on responsibilities for Junior starters (Buddy system) by evaluating work progress and giving valuable feedback Work closely with product owners to prioritize high-impact features on the roadmap for maximum business value  Keep up with emerging market trends to shape competitive growth strategies for our games. Segment user cohorts to optimize LTV through targeted marketing and monetization efforts Who you are: You have at least 1 year of working experience in mobile performance marketing, ideally for games, with a minimum of six months operational management of marketing channels Experience in marketing Hybrid or Casual games, including user segmentation strategies for those genres Understanding of UA KPIs, have the ability to recognize internal and external factors, and develop appropriate strategies based on this insight Basic technical knowledge about mobile marketing related technologies (Tracking, MMP, SDK, SKAD) Specialized understanding of different networks and ability to set up new campaigns and run products which maximize outcome Being able to understand monetization KPIs their dependencies and impact on the UA side whilst ongoing monitor and solve upcoming issues independently Be responsive and be able to cluster needed information and share accordingly Why you will love working here: Work-Life Package: 2 remote days per week, 30 vacation days, 3 weeks per year of remote work, flexible working hours, dog-friendly kick-ass office in the center of the city. Relocation Package: Visa & legal support, relocation bonus, reimbursement of German Classes costs, and more. Happy Belly Package: Monthly company lunch, tons of free snacks and drinks, free breakfast & fresh delicious pastries every Monday Physical & Mental Health Package: In-house gym with a personal trainer, various classes like Yoga with expert teachers & free of charge access to our EAP (Employee Assistance Program) to support your mental health and well-being Activity Package: Regular team and company events, and hackathons. Education Package: Opportunities to boost your professional development with courses and training directly connected to your career goals 

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