Marketing Operations Manager

Vor 3 Tagen

Hamburg, Hamburg, Deutschland plancraft GmbH Vollzeit
OUR MISSION AT PLANCRAFT

Digitizing contractor companies? We love it.

We are plancraft - and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe's number one contractor operating system. With the backing of Europe's top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #downttoearth.

YOUR MISSION AT PLANCRAFT

Do you have lots of ideas and drive? It's a match You will be challenged every day to contribute your cleverness. Your personal development is just as important to us as our KPIs. Your spirit is to fuel a steep learning curve, surpass yourself and be part of something that makes a difference for hard-working people? Then you've come to the right place - we need you and your mindset. As the Marketing Operations Manager at plancraft, you play a crucial role in scaling the company to become the #1 craftsmen software in Europe. Your key challenges will include:

  1. Enhancing our marketing operations to drive growth and efficiency.
  2. Implementing and managing marketing automation tools and processes.
  3. Utilizing data to drive marketing strategies and decisions.

Key Responsibilities:

Marketing Technology and Automation:

  • Oversee and optimize the marketing technology stack to enhance operational efficiency.
  • Implement and manage marketing automation tools.
  • Ensure seamless integration of marketing systems and tools.

Data-Driven Marketing:

  • Utilize data analytics to drive marketing strategies and decisions.
  • Monitor and analyze key performance indicators (KPIs) to inform strategic decisions.
  • Generate comprehensive reports and summaries for management, providing actionable insights.

Attribution and Performance Marketing:

  • Develop and implement a robust attribution setup to accurately measure and evaluate marketing effectiveness across channels.
  • Collaborate with performance marketing teams to optimize campaigns and maximize ROI.
  • Leverage attribution models to allocate budgets effectively and improve channel performance.
  • Stay updated on industry trends and best practices in attribution and performance marketing.

Lead Management:

  • Align marketing initiatives with sales objectives to improve lead quality and conversion rates.

Salary: The salary for this position is between €50,000 and €65,000 per year, depending on your experience.

YOUR PROFILE

Are you a Match?

  • At least 3 years of experience in marketing operations, preferably within a fast-paced startup environment.
  • Proven track record in managing marketing technology and automation tools.
  • Strong analytical skills and a data-driven mindset.
  • Strong expertise in setting up and managing attribution models to evaluate marketing performance effectively.
  • Hands-on experience in performance marketing, with a deep understanding of campaign optimization and ROI analysis.
  • Excellent communication and collaboration skills.
  • German (C1) II English (B2)
  • Entrepreneurial mindset with the ability to adapt quickly and drive significant results.
  • You are willing to come to our office in Hamburg regularly #LI-Hybrid

Performance Expectations:

We embrace transparency, hence trying our very best to communicate expectations early on:

  • Support the entry into new markets, ensuring the organization is prepared and positioned for success.
  • Drive the successful implementation of initiatives and roadmaps.
  • Foster a growth mindset and hands-on culture across the organization.
  • Enable operational excellence and remove barriers to efficiency.
  • Represent our values and culture.
WHY PLANCRAFT?

Join us not only for a job, but for a mission

  • Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
  • Influenc e: Take direct responsibility and have a say in a flat-hierarchy company.
  • Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow's craftsman software today.
  • Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today's lessons to shape tomorrow's success.
  • Top-Tier Technology: Utilize the latest Apple devices provided to keep you at the forefront of technology.
  • Location: Our central office is located in Hamburg's vibrant Schanze district.
  • Holidays: Your well-being is important to us. That's why we offer you 30 vacation days, plus December 24th as an additional day off every year.
  • Entrepreneurial Spirit: We believe in fostering entrepreneurial spirit
  • Benefits: Enjoy perks like memberships to Urban Sports Club, benefits from Deutschland Card, top-notch coffee, refreshing beers, other beverages, and regular team events
  • Relocation bonus: We provide financial support for your move to Hamburg to join our team.
  • International environment: Our team comes from all over the world, which is why we communicate internally in English.

WE WANT YOU

Digitalisierung im Handwerk? Lieben wir .

Wir sind plancraft, die einfache Handwerkssoftware. Unsere Mission: Wir schaffen Handwerker:innen Freiräume für das, was sie lieben. Dabei ist es unsere Vision, digitales Arbeiten in jeden europäischen Handwerksbetrieb zu bringen. Mit der Unterstützung von europäischen Top-Investor:innen bieten wir eine führende SaaS-Lösung, die die Management- und Betriebsherausforderungen von Handwerksbetrieben vereinfacht. Auf unserer Mission stehen #bock an der Arbeit, #zusammenhalt im Team und #bodenständigkeit an erster Stelle.

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