Communication Experts

Your role As one of our two new Communication Experts, focusing primarily on either go-to-market positioning or go-to-market engagement, you will:Go-to-market positioning lead the creation of draft go-to-market positioning strategies and plans for end-user audiences, seeking to foster awareness, trust and adoption of the digital euro;develop and propose B2C and B2B multi-channel initiatives (e.g. digital campaigns, events, partnerships and educational programmes) to encourage everyday use of the digital euro;design and implement positioning campaigns (e.g. on pilot participation, general launch and ecosystem integration) in collaboration with national central banks, while monitoring and adapting for resonance and impact;partner closely with product proposition, market roll out, strategy engagement and outreach teams to ensure aligned and compliant messaging and roll-out plans;manage external agencies and local market specialists to develop localised campaigns aligned with overarching strategy and regulatory guidelines. Go-to-market engagementsupport national central banks in designing and developing localised go-to-market positioning strategies that balance harmonised euro area messaging with country-specific outreach; develop multiplier programmes and public education campaigns to raise awareness and understanding of the digital euro (e.g. functionality, benefits, safety and privacy);equip national central banks with campaign assets, messaging and materials that reinforce credibility and effectiveness; collaborate with national central bank communications teams to test materials and ensure alignment with ECB communication frameworks.The positions offer you excellent opportunities to shape the way the digital euro is introduced, understood and adopted across Europe by designing and implementing go-to-market strategies and connecting directly with people and businesses. You will develop innovative B2C and B2B campaigns, support national central banks in tailoring outreach to local contexts, and manage agencies and partners to deliver impactful initiatives. You will be part of a multicultural team that strives for continuous innovation to make a positive impact on the lives of European citizens. Qualifications, experience and skills Essential: a master’s degree or equivalent in marketing, communications or another relevant field (see for details on degree equivalences);in addition to the above, a minimum of four years’ professional experience in B2C and B2B marketing, go-to-market marketing or a related area; experience in leading the development of go-to-market marketing strategies and multi-channel campaigns, including digital campaigns, events, partnerships and educational programmes, or experience with public-private marketing partnerships;proven project management skills, with the ability to coordinate multiple stakeholders, agencies and timelines;strong skills in market research and translating insights into actionable marketing strategies;an advanced (C1) command of English and an intermediate (B1) command of at least one other official language of the EU, according to the .Desired: knowledge of the payments industry, retail and e-commerce ecosystems, or financial innovation; familiarity with financial inclusion initiatives; an ability to work collaboratively in a complex institutional setting with many different stakeholders. You engage collaboratively with others. You pursue team goals and learn willingly from other people’s diverse perspectives. You signal any need for change by explaining it and proposing alternative solutions. You analyse complex information effectively and can evaluate different views to arrive at solutions. You know and anticipate stakeholder needs.You are motivated to contribute to the ECB’s mission, to serve the citizens of the EU as a member of a public institution and to work with colleagues from all over Europe.You are motivated to be part of our team and to develop and use your skills and competencies to achieve the aims of this position. Working modalities We would be happy to discuss a part-time arrangement for this role.