GTM Engineer

SalesPlaybook is DACH’s #1 Pipeline, Sales, and HubSpot agency for B2B software companies (10–200 FTEs). We help founders and revenue teams scale fast – by turning marketing and sales into a true revenue factory: repeatable, predictable, and efficient. Our GTM Engineers sit at the intersection of sales strategy, automation & AI, and RevOps. They design and implement the systems that power signal-based growth. As a GTM Engineer, you’ll own the end-to-end delivery of GTM Engine projects – from technical architecture to measurable client results. You’ll work either independently or alongside another consultant to design, build, and optimize signal-based outbound systems that combine precision targeting, automation, and AI-driven personalization. Tasks Project Delivery & Client Impact Own the full lifecycle of GTM-Engine projects – from discovery and system design to execution and measurable pipeline impact. Translate complex business goals into actionable technical architectures (automations, integrations, workflows). Lead technical validation and client alignment during both sales and delivery phases to ensure long-term success. GTM-Engine Development Design and standardize high-performing signal workflows, enrichment processes, and outbound frameworks. Integrate and optimize tools such as clay, teamfluence, lemlist or instantly to ensure system scalability. Evaluate and operationalize new data sources (e.g. ad intent, firmographic APIs, product usage signals). Enablement & Process Ownership Build and maintain internal GTM knowledge infrastructure – including playbooks, templates, and Loom walkthroughs. Establish delivery standards and best practices to align client expectations with capacity and system complexity. Mentor junior GTM engineers and working students to ensure skill development and process consistency. Strategic Contribution Identify “winning use cases” and translate them into repeatable frameworks that scale across clients. Collaborate with leadership on service design, new offerings, and GTM methodology refinement. Requirements Proven experience delivering complex B2B automation or sales enablement projects (SaaS or professional services). Deep understanding of GTM tooling and RevOps architecture – ability to design technical solutions from strategic input. Hands-on experience with: Clay, Smartlead, Lemlist, Instantly; Automation tools: Make.com, n8n, Zapier; HubSpot CRM (data architecture, workflows, integrations) Advanced use of LLMs (GPT, Claude, Perplexity) for enrichment, personalization, and signal analysis. Strong project management skills and client-facing communication (English & German).Analytical mindset with a focus on precision, repeatability, and measurable performance impact. Benefits Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency Working with a manageable number of focused clients (4-6 simultaneously) Positioning as a specialist expert in the B2B sales landscape 90% remote work and fast decision-making processes Performance-based compensation based on results Professional development budget of up to 5,000 CHF annually For fast-growing 7-figure B2B software entrepreneurs committed to scale sales quickly, efficiently & without 6-figures mistakes through hands-on pipeline generation, revenue enablement & a world-class CRM. Hiring Process: Initial Conversation 30': Get to know each other and understand whether we are a fit. Deep Dive Conversation 60': We dive deep into your previous experience that relates to the job & how SalesPlaybook can be part of your future professional journey. Remote Task: We ask you to complete our remote task at home, so that we understand how you work on a challenging problem. It's followed up by a 15min Q+A. Offer & Get-To-Know the Team: Finally, you speak to our entire team, which has the final say on our end Reference Checks & Signature: We typically do 2-3 thorough reference checks as a final step.