Manager Loyality

What you can expect You are responsible for developing, implementing, and optimising customer loyalty strategies with the aim of increasing customer loyalty and maximising customer lifetime value. You create strategies by building and maintaining loyalty programmes such as bonus points, discounts, or exclusive benefits, especially via digital frontend channels like the app. You also define relevant KPIs such as customer retention or the Net Promoter Score (NPS).In programme management, you design the business requirements and coordinate them with the responsible Product Owner. You plan and execute initiatives and campaigns within the loyalty programme.When it comes to data analysis, you examine customer data, purchasing behaviour, and segment target groups. From this, you derive measures to improve customer loyalty.In coordination and collaboration, you work closely with marketing, sales, IT, product management, and the responsible Product Owner, and you manage external partners.You are responsible for reporting and optimisation by regularly evaluating programme performance and continuously implementing improvements based on customer feedback and data. What makes you stand out For this role, you have a degree in business administration, marketing, business informatics, communication sciences, or a comparable qualification with relevant professional experience. You have several years of experience in loyalty programmes, CRM, lifecycle and digital marketing, as well as project management in B2C or B2B environments. You are familiar with campaign management, segmentation, personalisation and communication via digital channels, as well as data analysis and KPI tracking.You have experience with agile methods such as Scrum or Kanban, design thinking and user-centred product development, as well as with UX/UI basics for optimising digital touchpoints.Your strong communication skills help you coordinate with stakeholders. You think strategically and possess conceptual strength. In addition, you can coordinate cross-functional teams, are customer-oriented and have analytical thinking skills.You speak German at a business fluent level and English fluently, especially for international projects and communication with partners. We are looking forward to your application and to applicants who enrich our diverse culture Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified. This position can be full-time or part-time (min. 30h/week). DKV Mobility is looking for the best talents and knows that these are not always available on a full-time basis. Many of our employees work part-time or in flexible working models. Please talk to us about the flexibility you need during the application process. Why DKV Mobility? Here are five good reasons... At DKV Mobility, we are team players - because we are only successful together #teamofteamsYou should feel welcome with us from the very beginning We've been growing for about 90 years How we do it? We keep adapting our products and business model to meet changing customer needs. That's how we stay mobile and master every challenge the future holds. There are also many other good reasons to work at DKV Mobility. For example, we offer you comprehensive company health management, parent-child offices (from 2023) and support you in leasing your eBike through our partner Jobrad We attach great importance to work-life balance.  We stand for the compatibility of family and career That's why we offer flexible working hours and family-friendly working time models. In addition, we rely on a balanced mix of on-site meetings and home office. We support you in your development We offer you optimal conditions to familiarize yourself so that you can quickly find your way around and become a part of the team To further your personal development, we offer you access to a modern learning environment - independent of time and location. This way you can also face the challenges of tomorrow We are committed to a net-zero future After reaching our Green Pledge climate target in 2023 by reducing carbon emissions in our own business operations by 50.4% compared to the base year 2019, we set ourselves ambitious net-zero climate targets. The targets have been validated by the Science Based Targets initiative. By 2050, DKV Mobility commits to reach net-zero greenhouse gas emissions across the value chain from a 2022 base year. You want to take climate action? Follow us on our road to net-zero. We are a certified employer Our employees trust us. As an employer, we regularly receive awards from independent institutes, e.g. as Top Employer Germany and as Great Place to Work