Senior Product Manager Growth

vor 4 Wochen


Hamburg, Hamburg, Deutschland RABOT CHARGE GmbH Vollzeit
About the Role

We are seeking a highly skilled Senior Product Manager Growth to join our team at RABOT Charge GmbH. As a key member of our marketing and brand teams, you will be responsible for driving growth and optimization across our e-commerce platforms.

Your primary focus will be on crafting seamless customer journeys, optimizing conversion funnels, and leveraging data-driven strategies to accelerate our growth. You will work closely with cross-functional teams, including Marketing and Sales, to develop and implement conversion-focused customer journeys.

Key responsibilities will include:

  • Presenting our dynamic B2C energy products in compelling, understandable, and engaging ways that resonate with our customers.
  • Partnering with Marketing and Sales to craft conversion-focused customer journeys, from personalized landing pages to automated marketing workflows.
  • Using CRM tools to personalize user experiences, capture leads, and boost customer loyalty and referrals.
  • Conducting AB tests to continuously improve conversion funnels, from landing pages through to checkout, identifying new growth opportunities.
  • Leveraging research and analytics to inform decisions, discover new opportunities, and prioritize initiatives that drive results.
  • Ensuring all pages are optimized for search engines to boost organic visibility and attract high-quality traffic.
  • Automating repetitive tasks and high-frequency workflows to increase efficiency and reduce errors.

Key performance indicators (KPIs) you will own include:

  • Conversion Rate (CR1): Increase conversion into our shop and through the checkout process.
  • Conversion Rate (CR2): Optimize customer journey and funnel conversions across touchpoints.
  • Leads Collected: Maximize lead collection through tailored strategies.
  • Referrals: Strengthen our referral programs and customer advocacy initiatives.

We are committed to providing you with the necessary support for learning, training, and on-the-job coaching. If you're excited about crafting seamless customer journeys, optimizing conversion funnels, and leveraging data-driven strategies to accelerate our growth, we want to hear from you.

About Us

RABOT Charge GmbH is an independent supplier of 100% renewable energy, offering dynamic electricity tariffs to private and business customers. Our innovative approach involves just-in-time buying strategies at the energy exchange, ensuring both ecological sustainability and cost optimization for domestic charging management.

Our mission is to empower every consumer to efficiently manage their energy consumption costs while safeguarding the environment and natural resources. Through our provision of 100% renewable energy and comprehensive smart charging and energy management solutions for homes, RABOT Charge actively contributes to increasing the real green power share in Germany's electricity consumption, thus driving the energy transition forward.



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