Marketing Communications Specialist

vor 3 Stunden

Essen, Nordrhein-Westfalen, Deutschland Roborock Vollzeit
Job Summary

We are seeking an experienced Marketing Manager to lead our social communications efforts in the German market. The ideal candidate will be responsible for developing and executing a strategic social media plan to elevate our brand presence and deepen connections with the local audience.

About the Role

The successful candidate will possess a profound understanding of German culture and expertise in marketing communications. They will have a deep, proven track record in creating engaging content and a strong analytical skillset to measure and report on the effectiveness of social media campaigns.

Key Responsibilities
  • Social Media Strategy Development: Design and execute a strategic social media plan to elevate brand presence and deepen connections with the local market.
  • Social Media Management: Manage our official German accounts across various social media platforms, coordinate social media content scheduling, creation, and publication based on the product roadmap, major communication milestones, trending topics, and industry trends.
  • Creative Content Creation: Create engaging creative content for German marketing communications, crafting visually compelling content that resonates with local audiences and enhances our brand connection with the German market through culturally relevant expressions.
  • Marketing Campaigns: Develop marketing campaigns and concepts based on product launches or brand initiatives with engaging marketing strategies in a storytelling manner.
Qualifications
  • Bachelor's degree in marketing, communications, or a related field.
  • A minimum of 7 years of experience in social media or marketing communications, with proven success in leading social media or marketing campaigns.
  • Passionate about creative ideas, engaging content, and storytelling.
  • Expertise in social media platforms, algorithms, and content creation.
  • Strong analytical skills with the ability to measure and report on the effectiveness of social media campaigns.
  • Having expertise in producing creative visual content or having a wide range of related vendor resources will be a big advantage.
  • With English and German as a working language.
Work Environment

Base: onsite- Düsseldorf

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