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Head of Marketing

vor 2 Monaten


Hamburg, Hamburg, Deutschland Plancraft GmbH Vollzeit

{"h3": "Your Mission at Plancraft GmbH
", "p": "As the Head of Marketing, you will play a crucial role in scaling the company to become the leading software provider in Europe. You will lead a diverse team of brand, performance, and content marketers, responsible for scaling both the team and marketing activities to meet the company\u2019s ambitious goals. This leadership role requires developing effective marketing strategies, managing a 7-figure budget, and enhancing our brand awareness.

Key Responsibilities:

", "ul": [{"li": "Develop and implement comprehensive marketing strategies that align with the company\u2019s goals"}, {"li": "Manage and allocate a 7-figure yearly marketing budget"}, {"li": "Scale lead generation and performance channels"}, {"li": "Identify and implement new marketing channels to enhance brand visibility and support inbound sales activities"}, {"li": "Build and strengthen the Plancraft brand within the craft and construction industry"}, {"li": "Scale the marketing team to meet the growing needs of the business"}, {"li": "Manage the team, provide valuable, direct, and empathetic feedback, and assure onboarding, knowledge transfer, and continuous improvement"}, {"li": "Understand the full journey of the revenue engine and identify bottlenecks"}, {"li": "Work closely with senior management, including the founders (CEO, CPO), VP of Revenue, and Head of Sales, to ensure marketing strategies are fully integrated with company-wide goals"}], "h3": "Your Profile
", "p": "Qualifications:

", "ul": [{"li": "At least 5 years of marketing experience, with a significant portion in a leadership role within a fast-paced startup environment."}, {"li": "Proven track record of managing large teams and budgets"}, {"li": "Experience in B2B marketing, leveraging B2C strategies to address a broad B2B target audience"}, {"li": "Entrepreneurial mindset with the ability to adapt quickly and drive significant results in a dynamic environment."}, {"li": "Strong background in SaaS and brand marketing"}, {"li": "C1 Level in German and English"}], "h3": "Why Plancraft GmbH?
", "p": "Join us not just for a job, but for a mission:

", "ul": [{"li": "Our Team: We are a team of passionate, committed individuals who are determined to realize our vision."}, {"li": "Influence: Take direct responsibility and have a say in a flat-hierarchy company."}, {"li": "Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow\u2019s craftsman software today."}, {"li": "Growth: We foster a culture of direct feedback, continually exchanging knowledge, and using today\u2019s lessons to shape tomorrow\u2019s success."}, {"li": "Top-Tier Technology: Utilize the latest Apple devices provided to keep you at the forefront of technology."}, {"li": "Location: Our central office is located in Hamburg\u2019s vibrant Schanze district."}, {"li": "Entrepreneurial Spirit: We believe in fostering entrepreneurial spirit and offer an attractive Virtual Employee Stock Ownership Plan (VESOP) to ensure our team shares in our success."}, {"li": "Benefits: Enjoy perks like memberships to Urban Sports Club, benefits from Deutschland Card, top-notch coffee, refreshing beers, other beverages, and regular team events"}, {"li": "Holidays: Your well-being is important to us. That\u2019s why we offer you 30 vacation days, plus December 24th as an additional day off every year."}, {"li": "Relocation bonus available."}, {"li": "International environment: Our team comes from all over the world, which is why we communicate internally in English."}]}