Head of Product Marketing
vor 4 Wochen
About the Role:
Talon GmbH is seeking a highly skilled Head of Product Marketing to lead the development and execution of our product marketing strategy. This role will collaborate with the go-to-market team to drive initiatives that enhance product positioning, pricing, packaging, and competitive differentiation.
Key Responsibilities:
- Market Research & Analysis: Conduct customer, market, pricing, and competitive research to identify customer needs, market trends, and opportunities for growth.
- Messaging & Positioning: Craft compelling stories to communicate our vision of redefining the category of Loyalty & Promotions and connect our product with technical, marketing, and C-suite audiences.
- Product Influence: Collaborate closely with the Product team to influence the product roadmap by providing market insights and customer feedback.
- Pricing: Develop innovative, impactful pricing and packaging recommendations for new and existing products.
- Competitive Strategy: Become an expert in competitive research, defining areas of strength and differentiation for Talon GmbH.
- Go-to-Market Strategy: Leverage competitive insights to build and execute strategic sales plays in partnership with marketing and sales leaders.
- Strategic Enablement: Work with Marketing, Sales, and Customer Success teams to ensure internal teams are enabled and that content reaches the right audiences.
- KPIs and Reporting: Establish key performance indicators (KPIs) to measure the success of pricing strategies and product initiatives.
Requirements:
- 7+ years of experience in customer experience martech B2B SaaS product marketing and go-to-market (GTM) strategies.
- Exceptional communication skills, with the ability to translate technical features into benefits for a wide audience.
- Strong cross-functional relationship-building skills with stakeholders.
- The ability to understand and identify market trends, competitor actions, and user needs across multiple segments.
- Strong prioritization skills and the ability to juggle multiple projects at once.
What We Offer:
- Learning budget and LinkedIn Learning.
- 30 vacation days.
- Remote-work abroad up to 90 days.
- In-house German language courses.
- Discounted Urban Sports Club membership and BVG ticket.
- Work-Dog-Balance, your best friend is more than welcome.
- Mental health support with Nilo.health.
Why You Should Work for Us:
- The right attitude: modern methods and a diverse, creative workspace with an open and international culture.
- Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies.
- Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn.
- A great environment: Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware.
- High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees.
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