Panel Acquisition Expert
Vor 4 Tagen
About This Job:
We are seeking an experienced Panel Acquisition Specialist to drive the sourcing, recruitment, and management of our consumer panel, ensuring alignment with business objectives and driving efficiency in recruitment processes.
Key Responsibilities:
Recruitment & Sourcing:
- Source cost-effective recruitment solutions by establishing partnerships with global and local leads brokers.
- Collaborate with internal procurement teams to ensure cost efficiency.
- Follow up on leads sourced for other company projects.
- Develop processes to recruit household members of the consumer panel.
- Establish and manage social media activities to attract self-referred candidates.
Panel Management:
- Monitor recruitment phases to ensure alignment with research objectives.
- Reach and maintain KPIs such as panel size, demographics (age, gender, location) per quotas.
- Ensure accurate and updated panel data, including personal data and maps.
- Regularly perform required checks and report on the progress of ongoing projects.
- Actively contribute to project meetings, providing insights and commitment based on experience.
Vendor & Stakeholder Coordination:
- Efficiently coordinate vendors, focusing on strong internal requirements and KPI performance in collaboration with internal teams (Panel, Branding, Procurement, Finance).
- Ensure alignment of recruitment strategies with the wider goals of the company and its divisions.
- Lead the tracking, reporting, and analysis of marketing and acquisition stats, sharing insights with stakeholders and partners.
Performance & Risk Management:
- Lead financial analysis and risk management related to panel acquisition and marketing processes.
- E nsure KPIs such as CPA (Cost per Acquisition), lead volumes, targeting, and ROI maximization are met.
- Optimize marketing and acquisition processes to mitigate risks and improve overall efficiency.
Qualifications:
- Experience: Minimum of 5 years in managing marketing, processes, and projects.
- Analytical Skills: Strong attention to detail, logical thinking, and ability to analyze complex data.
- Project & Financial Management: Deep understanding of project and financial management tools.
- Multitasking: Ability to work in a fast-paced environment and handle multiple priorities, including remote coordination.
- Professionalism: Strong work ethic, reliability, and organizational skills.
- Communication: Clear, concise, and persuasive verbal and written communication skills.
- Languages: Excellent English and German communication skills are essential.
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