Digital Marketing Specialist: Launching Growth Initiatives
Vor 5 Tagen
Company Overview:
tesa, a leading manufacturer of self-adhesive products and solutions, seeks a talented Digital Marketing Specialist to join its team. This is an exciting opportunity to drive growth initiatives and contribute to the company's success.
About the Role:
We are looking for a highly motivated and experienced digital marketing professional to execute our marketing and communication programs. As a key member of our team, you will be responsible for launching growth initiatives, creating digital assets, and measuring campaign success. Your expertise in B2B and B2C markets, as well as experience with professional content management tools and web analytics, will be invaluable in driving business results.
Key Responsibilities:
- Develop and implement multi-channel marketing campaigns to drive lead generation and customer engagement
- Create and curate engaging digital content (e.g., blog posts, social media posts, email newsletters) to support brand awareness and thought leadership
- Collaborate with cross-functional teams to align marketing efforts with business objectives
- Measure and analyze campaign performance using data and insights to inform future marketing strategies
- Maintain up-to-date knowledge of industry trends and best practices in digital marketing
Requirements:
- University degree in economics, business administration, marketing, or related field
- At least 2+ years of experience in digital marketing, preferably in a multinational company environment
- Strong understanding of SEO principles and online marketing channels (SEA, Display, Social Media)
- Proficiency in Google Analytics, PIM, DAM, CMS, and Webshop systems
- Excellent written and spoken English language skills (C1 level or higher)
- Strong presentation and negotiation skills
- Ability to work independently and collaboratively within a fast-paced team
Compensation:
The estimated annual salary for this position is €65,000 - €80,000, depending on qualifications and experience.
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