Lead Brand Strategist

vor 3 Wochen

Planegg, Bayern, Deutschland Planet A Foods GmbH Vollzeit

We are seeking a highly skilled Lead Brand Strategist to join our team at Planet A Foods GmbH. In this role, you will be responsible for shaping our brand identity and driving marketing strategies that showcase our commitment to sustainability and innovation.

About the Job

As a key member of our team, you will work closely with our sales team to develop and execute brand and communication strategies that target end consumers and B2B partners. You will also oversee our sustainability communication and act as the company expert in this area.

Key Responsibilities
  • Develop and execute brand and communication strategies targeting end consumers and B2B partners
  • Present and implement the ingredient brand strategy with international B2B partners
  • Oversee sustainability communication and act as the company expert in this area
  • Analyse weekly market data, identify action steps, and implement solutions in collaboration with the sales team
  • Stay informed about industry trends, market dynamics, and competitive landscape
Requirements
  • Proven experience in marketing with 3-4 years in a branding and communication role
  • Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
  • Passion for sustainability and familiarity with B2B strategies
  • Fluent in both spoken and written English
Benefits
  • Estimated Salary: €60,000 - €80,000 per year, depending on experience
  • Healthy, Delicious Meals: Fresh, subsidised daily lunches and unlimited snacks and drinks
  • Generous Vacation Time: 30 days of paid holiday each year
  • Work-Life Flexibility: Flexible working hours and a flat-hierarchy environment
  • Parking Spaces: Designated parking spaces on-site
  • Team-Building Events: Opportunities to strengthen connections and foster a positive team dynamic
  • Sensory Experiences: Evaluate and contribute to the flavour, colour, and aroma of both current and future recipes

We are committed to fostering diversity and inclusion, starting from evaluating all applications fairly. We encourage applicants from all backgrounds and abilities to apply.

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